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Showing 1 to 1 of 1 for “"Estratégia de produto"”.
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‘Less sugar and more sales' - the effects of in-store marketing of diet products during economic expansion and contraction cycles in an emerging market
… to soft drink manufacturers and retailers, besides developing these products, is to elaborate in-store marketing in order to generate a better sales response. Even more challenging is selecting the most effective in-store marketing mix according to different economic business cycles (expansion …