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Showing 1 to 1 of 1 for “"Escala multidimensinal"”.
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Desenvolvimento de uma escala teórica multidimensional da interface logística e marketing para avaliação de estratégias omnichannel
The expansion of multichannel retail strategies into an omnichannel logic represents one of the most significant transformations in contemporary business practices. This perspective entails a paradigm shift by integrating customer touchpoints, making them complementary and building a fluid, …