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Showing 1 to 1 of 1 for “"Entertainment Bias"”.
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Entertainment Bias: A Case Study of the Tonight Show and the California Gubernatorial Recall Election in 2003
This thesis looks at entertainment bias, specifically bias on the Tonight Show with Jay Leno towards Arnold Schwarzenegger during the time leading up to the California recall election in 2003. Entertainment media possess a unique ability to communicate messages to an unguarded audience, which gives …