Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 12 of 12 for “"Employer brand"”.
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Employer brand identification influence on total reward structure
… compete for employees based on their perceived employer brand value. This study investigates what influences a strong or weak employer brand has on the preference for total rewards. The results should assist remuneration agents in appropriately leveraging the company’s employer brand value, as a …
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Estrategias de Employer Brand en empresa de belleza: El Caso de L'Oréal en Argentina
… estrategias de atracción y retención como el Employer Brand. Sin embargo, esto no se encuentra tan extendido en la industria de la belleza ni tampoco en Argentina.
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The role of corporate social responsibility perceptions and perceived employer brand on organisational attractiveness
… talent. Such non-financial offers include employer branding (EB) and corporate social responsibility (CSR). Research Purpose. The aim of the present study was to investigate the role of perceived corporate social responsibility (CSR) on employer brand and organisational attractiveness …
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Corporate citizenship: Employee attitudes and their relationship to an employer brand. A comparative case study in the German FMCG industry.
… to corporate citizenship (CC) and the impact on employer brands. It addresses the practice of CC in the German FMCG industry, considers employee understanding of CC, and examines which CC initiatives influence perceptions of employer brands. The research is driven by the dual challenges of …
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Reward Optimisation: The case for employer branding
… intangible assets, such as a reputable/desirable employer brand and having access to scarce intellectual and human capital. Reason for the Study A positive relationship between the level of remuneration and the perceived attractiveness of a job offer has consistently been found and is often the …
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Perceived turnover intention model of academic in selected private universities in Malaysia
… there are two emerging themes which are employer brand and cyberbullying that warrants further scrutiny. In the quantitative phase, an exploratory survey was conducted to examine the influence of cyberbullying, employer brand, perceived job alternative, work overload, job insecurity, …
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Employer Branding - Konzeption einer lebensphasenorientierten Employer Value Proposition für öffentlich-rechtliche Kreditinstitute auf Basis einer empirischen Untersuchung ausgewählter Kreditinstitute
This thesis examines the extent to which employer branding measures are already being implemented in public credit institutions for a successful employer positioning. The necessity of creating a successful employer positioning due to the importance of labor market policy and employer strategic …
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Employer Branding for Successful Recruitment and Retention of Talented Academic Staff in Thai Universities
Employer branding may be communicated in a variety of ways, but today it is an organisation’s website that is commonly used to convey the desired image. A website is commonly recognised as the first port of call for any potential employee. It should, therefore, be the first channel of communication …
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Der Einfluss von Diversity Management auf das Employer Branding
… zum Arbeitgeber, d.h. das Selbstbild der Employer Brand, und auf seine Bindung an das Unternehmen auswirkt. Das verhaltenstheoretische Stimulus-Organismus-Response-Modell dient zur Erklärung dieser Zusammenhänge. Unter Diversity Management wird der Einfluss, die Kontrolle und die …
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The benefit of social recruiting in the Hawke’s Bay hospitality industry
… the social media use of hospitality students, employers, and employees as it relates to promoting job opportunities in the Hawke's Bay hospitality industry. Social recruiting and its increasing importance in recruitment strategies are seen in multiple countries and industries worldwide. …
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Total reward offerings that attract : an investigation conducted in SMEs
… scarcity of highly skilled employees has forced employers to better understand what attracts these kinds of employees, as they are vital to ensure organisational competitiveness and for the continued success of organisations. In the so- called war for talent, small companies believe they are at a …
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B2B brand engagement in social media: The employee's perspective
Brand engagement, or the process of how customers and other stakeholders form emotional or rational attachments to brands has garnered considerable attention in the marketing literature in recent years. Brand engagement is important because it is a construct strongly related to brand equity, or in …