Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 14 of 14 for “"Emotional appeals"”.
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Exploring the impact of emotional appeals in advertising: Effects on message recall
Emotional appeals have been found to influence message recall, yet prior research offers mixed conclusions on whether positive or negative appeals are more effective. For example, Akram et al. (2018) reported stronger recall for negative appeals, while Bolls et al. (2001) found the opposite. …
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Mapping Contemporary Canadian English-Speaking Conservatism: An Examination of Axioms, Core Policies, Ideological Opponents and Intellectual/Emotional Appeals
… core policy recommendations and affective appeals employed. Conservatism is demonstrated to be a multilayered and complex contemporary ideology displaying a remarkable diversity of ideas and understandings of the world. Despite these broad differences in core ideas and policy prescriptions …
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Environmental advertising and food products: Is there an ideal matchup?
… of environmental claims with informational and emotional appeals when applied to utilitarian and hedonic food products. The theoretical framework of congruency effects indicates that under matching conditions consumers are more likely to have stronger attitudes, purchase intentions and …
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Testing environmental education interventions related to wolverine reintroduction in Colorado
… combining the Constructivist Learning Model and emotional appeals using anthropomorphism ("treatment"), delivered in both in-person and virtual formats. Participants completed pre- and post-event surveys to explore changes in their knowledge about wolverines and their reintroduction as well as …
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Whales & Wind: A Case Study on Misinformation About Renewable Energy Development
… spread—namely through unsound claims, emotional appeals, and the collective power of existing local and national interests against offshore wind. It also examines the effectiveness of different approaches to counter these misinformation campaigns, highlighting the challenges faced by …
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What's 'Awe' The Hype? Motivations to Share Video Game Information
… (control, narrative and mechanics) and emotional appeals (control, awe and hedonic). There were no findings suggesting the manipulations had a significant effect on participants' intent to share; however, those who reported first-person shooters as their favorite genre reported …
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Winning Hearts and Minds: Using "Ag-Gag" Outrage and Corporate Rebranding to Achieve a Public Image Makeover for the Animal Rights Movement
… language, an increased emphasis on emotional appeals in advertising efforts, and the utilization of targeted media campaigns to negatively define opposing forces.</p>
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W.E.B. Du Bois and the Rhetoric of Social Change, 1897-1907: Attitude as Incipient Action
… aptitude in the building of his character, the emotional appeals made to his immediate audience, and the logical arguments and counter arguments that he publicly advanced in developing his program of parallel development. <Br>I contend that in providing an alternate narrative to the competing …
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An investigation into the moderating role of fear appeals on the relationship between regulatory fit and persuasion
… effects of some message attributes (i.e., fear appeals) in tailored health-related Public Service Announcements (PSAs). In particular, a large number of health campaigns provide information in the context of highly emotive graphic images and text; however, the stimulus used in previous studies …
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Attitudes and behaviours of user groups on Cannock Chase area of outstanding natural beauty
… effective, with simultaneous use of multiple emotional appeals used in an online format. Content analysis of existing AONB intervention posters and leaflets were used to develop an image based poster intervention. Intervention was emailed to participants with an initial questionnaire (n=234). …
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Food advertising contents influencing organic food purchase intention and actual purchase behaviour and the moderating role of gender: the case of Thailand
… the impacts of the food advertising contents (emotional appeal, informativeness and advertising creativity), product knowledge (PK), attitude (Att), subjective norm (SN), perceived behavioral control (PBC) on purchase intention and actual purchase behavior toward organic foods, based on the …
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Investigating effective social marketing campaigns: the direct and indirect impacts of fear, challenge, and fear mixed with challenge appeals on help-seeking intentions
… to investigate the persuasive power of emotional advertising eliciting fear, challenge and fear mixed with challenge in consumers to induce help-seeking behavioural intentions in social marketing context. The study seeks to evaluate the direct and indirect impact of fear, challenge and …
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Investigating the Factors That Contribute to In-App Purchases in Online Gaming:The Stimulus-Organism-Response Model
… game presents. The results also indicate that emotional involvement with a game has a significant positive influence on Online Purchase Intent and that online purchases may be impulse purchases. The findings of this study imply that game developers may be able to influence Online Purchase …