Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 6 of 6 for “"Email marketing"”.
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Predicting smartphone email marketing campaign clicks with the LightGBM algorithm
Tässä työssä aiheena on älypuhelin sähköpostikampanijoiden klikkausten mallintaminen ja ennus- taminen LightGBM algortimin avulla. Mainosten klikkaamisen ennustamista käytetään sähkö- posti markkinoinnin kohdentamiseen potentiaalisesti kiinnostuneille asiakkaille. Klikkaamisen en- nustamisessa …
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The Influence of Digital Marketing Strategies on Consumer Buying Behavior: “A Comprehensive Analysis of Marks and Spencer’s Retail in the UK”.
This dissertation researches how digital marketing techniques impact consumer decision-making while purchasing, especially on the UK retail operations of Marks & Spencer. The study examines how different types of digital advertising including social media, email marketing, search engines, and …
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A Fare Approach to Attracting Transit Ridership After COVID-19
… conducted just before the pandemic shows how an email marketing campaign can be used to increase pass product adoption among regular system users. Coupled with the new 20/30 fare product and an increased discount on the Monthly Pass from the first case study, the email marketing campaign can help …
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El marketing digital y su relación con el comportamiento de compra de ropa fast fashion de la generación Z en las tiendas Zara de Lima Metropolitana
… de este estudio es examinar la relación del marketing digital en las elecciones de adquisición de indumentaria de fast fashion en los establecimientos de Zara. Para llevar a cabo este estudio, se recopiló información de 400 encuestados mediante cuestionarios en línea, específicamente de …
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Influencia de las estrategias de marketing digital en el comportamiento de compra de comida rápida en la empresa KFC en la zona de Lima Centro en tiempos de COVID-19
… research aims to identify which of the digital marketing strategies used by Kentucky Fried Chicken (KFC) is the one that is having the greatest impact on the purchase decision of consumers considering the current environment of the COVID-19 pandemic. Email marketing and social media marketing …
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Investigating the effects of personalisation in email on student choice
… customer journey and its delivery through email can be important for HEI marketers. The current thesis aims to examine this in relation to student enrolment intentions by understanding the student enrolment journey and the variables influencing it. <br/><br/>Method: The research was …