Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 20 of 20 for “"Electronic word-of-mouth"”.
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The Effects of Electronic Word-of-Mouth: An Exploratory Study.
Although marketing and advertising professionals tend to believe the effectiveness of electronic word-of-mouth (eWOM), few studies have confirmed the eWOM effects. Therefore, this study conducted a test of eWOM effects in a laboratory experiment. Subjects were randomly assigned into three groups: …
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Understanding Positive Electronic Word-of-Mouth Intention: A Conceptual Model For Hotels
… the underlying constructs and mechanisms of the generation of positive hotel electronic word-of-mouth (eWOM), this study developed a comprehensive model that explains why consumers engage in positive eWOM generation about hotels and what triggers such behaviors. To develop a conceptual …
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ELECTRONIC WORD-OF-MOUTH: APPLICATIONS IN PRODUCT RECOMMENDATION AND CRISIS INFORMATION DISSEMINATION
Electronic word-of-mouth (eWOM) plays a central role starting from product recommendations to social awareness, which is the quintessence of this thesis. It contains three essays. The first one aims to study how eWOM, in the form of user comments, is beneficial in recommendations of high-scale …
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Initial Online Consumer Trust (IOCT): The Influence of Third-Party Service Provider Reputation, Website Utility, Electronic Word-of-Mouth, and Previous Experience with Similar Websites
<p>Objectives: The objectives of the study were 1) to conceptualize Initial Online Consumer Trust (IOCT) and 2) to examine the effects of website utility, electronic word-of-mouth, consumer past experiences with similar websites, and third-party service providers' reputation on the development of …
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The perceived trustworthiness of electronic word of mouth (eWOM) on attitude towards dietary supplements, purchase intention and behaviour for dietary supplements amongst female adolescents in Saudi Arabia
… platforms that influence the purchase behaviour of brands for many age groups particularly adolescents. These platforms offer boards of online engagement by user-generated content to share, like and exchange their experience and opinions through electronic word of mouth (eWOM). The aim of this …
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The impact of electronic word-of-mouth in social networking sites on a high-involvement purchase : an empirical study of South African brides' intention to purchase the "once-in-a-lifetime" wedding dress
… wedding industry valued at $3.25 billion. Much of the profit generated in this industry is from the sales of wedding dresses, with 57.1% of South African brides having purchased a new wedding dress from a bridal boutique in 2013. Previous research has looked at the effect of social media, in the …
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Az online szájreklám (e-WOM) mint marketingkommunikációs eszköz. Az online fogyasztói vélemények információs szerepe a TripAdvisor példáján keresztül = Electronic word-of-mouth as a marketing communications tool. The information role of consumer opinions in the case of TripAdvisor
Jelen disszertáció témája a fogyasztói részvétel egy specifikus formájának, az online szájreklámnak vagy röviden e-WOM-nak1 a mélyebb megismerése, marketingkommunikációs értékének feltárása. Az e-WOM marketingkommunikációs célokra történő hatékony felhasználása lehetetlen anélkül, hogy a folyamat …
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AN EXPLORATORY THEMATIC ANALYSIS ON VIEWERS’ INVOLVEMENT WITH HAUL VIDEO PERSONAES - TAKING BETHANY MOTA AS A CASE STUDY
Researchers have long been studying the impact of Word of Mouth (WOM) and User Generated Contents (UGC) on people’s attitude toward products and services, as well as the combination as electronic Word of Mouth (eWOM). The present study focuses on a new form of the eWOM, namely the “haul videos” on …
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La imagen de marca personal como influenciador del EWOM en la industria musical
… cómo la imagen de marca personal impacta en el Electronic Word of Mouth (EWOM por sus siglas en ingles) en la industria musical peruana. Centrándose en la evolución de la comunicación en la era digital, el estudio evalúa la relevancia de la imagen de marca personal en el marketing artístico. En …
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The Effect of Third Party Procedural Justice Perceptions on Purchase Decisions: The Role of Uncontrolled Marketing Communications
… and injustice and the influencers and outcomes of these justice or injustice perceptions. This research conducts an online experiment to test the impact of electronic word-of-mouth (eWOM) on third party consumer procedural justice perceptions and consumer‟s likelihood to purchase. With the …
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Antecedents of travellers' eWOM communication
Development of the internet and electronic media provide a convenient platform for travellers to instantly share their experiences. Known as electronic word-of-mouth (eWOM), it offers a powerful source of information and can also act as an effective marketing tool. Existing studies have focused on …
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Beyond Pace: Residents, Sustainability And Experience In Slow Tourism Research
This dissertation explores the phenomenon of slow tourism, emphasizing the interconnected roles of residents, sustainability, and tourist experiences. The central research question is: What has academic research revealed about slow tourism and its practical applications, and how do residents and …
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The effect of sponsorship disclosure on consumers perception of source credibility and the likelihood to recommend organic hair care products
… marketing has made its way to the forefront of online marketing due to the rapid expansion and usage of social media platforms. Despite the increased adoption of influencer marketing, the effect of sponsorship disclosure on source credibility remains under-researched in academia. This study …
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(Un)Social Media: A Content Analysis of the Centralized Self on Twitter
… Twitter. Drawing on Baudrillard’s (1983) notion of simulacrum, the dissertation examines posts as performative discourse that reframes the trend within the personal simulacrum of the poster. Using digital humanities tools, a corpus of 102,532 tweets have been collected. A content analysis was …
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Impact of eWOM Source Characteristics on The Purchasing Intention.
The use of e-mail communication between consumers has been growing and companies are seeking to increase their understanding of this type of private communication medium between consumers. The privacy and cost-effectiveness characteristics of e-mail make it an important communication medium for …