Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 6 of 6 for “"Electronic marketing"”.
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Electronic marketing: conceptual, theoretical, and empirical considerations
… and empirical base of knowledge about electronic marketing will aid in determining its feasibility and in system design, implementation and evaluation. The specific objectives of this study were: 1) to build a theoretical base from which the broad issues of electronic marketing could be …
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Price implications and bidding strategies for electronic computerized markets
… underlying this research was that computerized electronic marketing influences price level and the price discovery process. Electronic markets were also hypothesized to alter bidding strategies of participants. The theoretical background which stimulated this study arose from the shortcomings of …
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The impact of advergames and in game advertising on consumer behaviour: Across culture comparison between Saudi and UK
… located within a contemporary digital culture. Electronic games have become an extremely important platform for companies employing digital advertising. An innovative technique in the realm of electronic marketing is ‘advergaming.’ Advergaming blends advertising and entertainment in video games, …
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Consumer adoption of new technologies : the role of perceived risk
… integration of multi-disciplinary research in electronic marketing. In this research, Trust Belief (TR) was hypothesized, for first time, as a mediator that mediates the influence of Perceived Risk (PR) toward Behavioural Intention (BI). It was found that trust belief completely mediates the …
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The impact of E-marketing practices on market performance of small business enterprises. An empirical investigation.
… the different factors affecting the adoption of Electronic Marketing (E-Marketing) by industrial and trading small business enterprises (SBEs); to explore the different forms, implementation levels and tools of E-Marketing used by these SBE and to investigate the relationship between E-Marketing …
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A Study of the Perceptions of Stakeholders Regarding Commercial Fundraising in Georgia's Public Schools
… The survey was prepared and administered electronically, using an Internet survey service. The nature and scope of the commercial fundraising activities utilized in Georgia were similar to those used nationally, although there were some slight differences in terms of usage rates. The …