Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 20 of 37 for “"Elaboration-Likelihood Model"”.
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The elaboration likelihood model and the role of affect
According to the Elaboration Likelihood Model (ELM), a wide variety of variables, both within the individual and within the situation, can affect an individual's motivation and/or ability to process issue-relevant information. Although it is widely accepted that mood may affect information …
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Achieving Evaluation Influence Through Elaboration Likelihood Model-informed Evaluation Product Designs
… can provide guidance to fill this gap. The Elaboration Likelihood Model, a dual-processing model of persuasion, provides insights into how persuasive information is processed and how this processing impacts attitude formation and behavioral intention (Petty & Cacioppo, 1986). By translating …
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Applying the elaboration likelihood model of attitude change to reduce anti-fat person attitudes in adolescents
… focused on whether an intervention based on the Elaboration Likelihood Model of attitude change would produce a greater reduction in anti-fat person attitudes and beliefs about obesity than an intervention that did not utilize this framework. The effectiveness of the two types of interventions …
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The processing of brand anthropomorphism using the elaboration likelihood model: Examining the roles of involvement, warmth, and competence
Submission published under a 24 month embargo labeled 'U of I Access', the embargo will last until 2026-05-01
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The Effect of Endorser Credibility on Purchase Intention based on Golf Products’ Attribute: Elaboration likelihood Model Perspective. Golf Equipment vs. Golf Apparel
… for sports marketers to use sports advertising models effectively. The results of the study help marketers effectively choose the best celebrities for recommending their brands and products.</p> <p>Keywords:Source Credibility, Celebrity Endorsement, Celebrity Attitude, Involvement, Purchase …
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Persuasive Architecture of Tourism Destination Websites: An Analysis of First Impression
… Additionally, this research confirms that the Elaboration Likelihood Model is applicable to the context of first impression formation in destination websites. It is expected that the findings of this study provide destination marketers with meaningful insights into design guidelines for …
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A Spoonful of Salt Helps the Vegetables Go Down: Exploring the Processing of Health and Nutrition-related Claims in Advertising
… brand, and purchase intentions. Using the Elaboration-Likelihood model of persuasion, this study looks at how motivational (e.g., health consciousness, need for cognition) and ability (nutrition knowledge) factors influence attitudes toward three food products following exposure to …
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Advanced Cancer Patients' Perspectives on a Video Decision Support Aid used to Enhance Goals of Care Discussions
… Oncology Bone Metastases Clinic. Extended Elaboration Likelihood Model was the conceptual framework used to guide data analyses. Participants found the video scenarios made the GOC framework more personally relevant. They were able to relate their experiences to the video. Participants …
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Internet Advertising: Are We Breaking Ground Or Moving Dirt?
Seeking to validate the Elaboration Likelihood Model (ELM) of Persuasion for the online advertising context, a laboratory experiment utilizing 240 undergraduates was conducted at a southeastern university. The quality of banner advertisement contents--product endorser (spokesperson) and arguments …
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Resonance and Elaboration: the Framing Effect of Chinese Product Safety Issue Coverage
… into an article to test the framing effect model integrating framing theory and predictions from the elaboration likelihood model. It is found that reading framed texts changes attitude indirectly by affecting frame-related activation; attention to different media contents incurs either …
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The Hidden Advantage of Disaggregation in Substantive Analytical Procedures
… in creating an expectation influences the likelihood that auditors will seek evidence to evaluate management explanations. Based on the elaboration likelihood model, this study hypothesizes that auditors who use a disaggregate approach will be more likely to gather and evaluate evidence for …
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Testimonials versus informational persuasive messages : the moderating effect of delivery mode and personal involvement
… The results are explained in terms of the Elaboration Likelihood Model (ELM). The interactive effect of transportation (Green & Brock, 2004) and involvement on persuasion is further examined. The findings help in developing the more effective ways of computer-based health communication. The …
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The influence of trait anxiety on information processing: An elaboration likelihood study
… lens used to explore information processing, the elaboration likelihood model (Petty & Cacioppo, 1986) posits that motivation and ability are necessary components to elaborate on a message. However, very little research has addressed ability variables like trait anxiety. I predicted that students …
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Investigating the interplay of different recommendation sources and social closeness on consumer behaviour in the context of gift purchase
… (SET), the Stimulus-Organism-Response (SOR) model, and the Elaboration Likelihood Model (ELM), it investigates mediators such as trust and emotional resonance, and moderators including age, gender, and occupation. Quantitative findings revealed no significant main effects due to contrasting …
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Η δύναμη των Social Media στη διαμόρφωση της πρόθεσης ψήφου
… Η μελέτη βασίζεται στο θεωρητικό μοντέλο Elaboration Likelihood Model (ELM), προκειμένου να διερευνηθεί αν η επικοινωνία μέσω των κοινωνικών δικτύων ενεργοποιεί κυρίως την κεντρική ή την περιφερειακή οδό επεξεργασίας των πολιτικών μηνυμάτων. Τα ευρήματα φανερώνουν ότι η αναγνωρισιμότητα …
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A Social Marketing Plan for the Lester C. Howick Animal Shelter
… The PSA and survey were developed using the Elaboration Likelihood Model of persuasion, and responses to the survey were used to make PSA revisions and recommendations to the Social marketing plan. The Social marketing plan will help increase adoptions, donations, and the number of volunteers …
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The role of communication in encouraging sustainable behaviour.
… change. Variables from Petty and Cacioppo‟s Elaboration Likelihood Model (ELM), such as perceptions about a message and its source, and variables which Ajzen‟s Theory of Planned Behaviour (TPB) proposes as being key to behaviour change, such as subjective norms and attitudes, were used to see …
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A Social Marketing Plan for the Children's Safety Center
… The PSA and survey were created based on the Elaboration Likelihood Model (ELM) theory of persuasion. Survey responses were used to make recommendations and improvements to the original PSA, created to use on multiple media platforms. The social marketing plan will help increase prevention …
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The Buzz Behind Alcohol Advertising: A study of how alcohol advertisements on social media impact behavior
… advertisements (Campbell & Chung, 2022). The elaboration likelihood model (ELM) provides insight into why a person’s attitude could be more susceptible or why their behavior could be more easily influenced by certain types of alcohol marketing messages (Petty & Cacioppo, 1986). This thesis …
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