Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 5 of 5 for “"Educational marketing"”.
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Applying Marketing Concepts to Seventh-day Adventist Secondary Education
… funding. Higher education has looked to marketing as a possible means of reversing these trends. While much has been written about marketing in higher education, little has been written concerning the marketing of secondary education.</p> <p>Method</p> <p>In order to accomplish the …
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The implementation of marketing in private early childhood education centres in Hong Kong: an investigation of the effect on marketing ethics
… i.e. children and parents, require a level of marketing ethics higher than in other consumer markets. This is acute when parents believe that they are equipping their children from a very young age with the skills and knowledge needed for their future development but have no way of determining …
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A luta pelo bem escasso: estratégias de captação de alunos e a importância do marketing educacional na escola profissional X
… examinando a liderança e as estratégias de marketing educativo escolhidas para atrair estudantes. O estudo combina métodos qualitativos e quantitativos, incluindo análise documental e entrevistas a diversos atores escolares. Os resultados apontam para uma convergência entre diretores e …
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El aporte del marketing para la gestión de calidad en instituciones de educación superior
… de este artículo es analizar el enfoque del marketing en los procesos de calidad en los programas de educación superior de posgrados del área de administración de empresas; para ello se consideró el estudio de variables como marketing educativo, la calidad en la educación superior, …
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Caracterización y análisis del uso de Twitter en las universidades colombianas
Twitter es un canal que ofrece múltiples beneficios para las estrategias de comunicación digital de las universidades, sin embargo, en estudios realizados por Sammer (2011) y Veletsianos (2017) entre otros, se observa que esta herramienta es empleada principalmente por las universidades como una …