Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 20 of 21 for “"Education Marketing"”.
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Factors affecting student choices: a higher education marketing study
Traditional higher education institutions are being admonished by federal commissions as well as scholars for being unresponsive to student and societal needs. Several studies have pointed out the growth of proprietary and corporate postsecondary education programs at the expense of market share …
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Social Media & College Admissions: An Analysis of Facebook's Role in College Admissions & Higher Education Marketing
<p>College admissions offices have developed and evolved to include increasingly sophisticated mechanisms for recruiting classes sufficient for meeting the financial needs of their respective institutions, and social media has rapidly become a popular tool for admissions offices in their efforts to …
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A Survey of White Paper Types
The white paper is a widely used technical marketing document genre that has been curiously neglected in technical writing instruction. Used in government for over four centuries to foster discussion and promulgate official political positions, the white paper genre has expanded in recent decades …
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Investigating the effects of personalisation in email on student choice
Purpose: The higher education sector has become competitive, and HEI marketers must compete for student recruitment. In this regard, the conceptualisation of personalised content as grounded in knowledge of student customer journey and its delivery through email can be important for HEI marketers. …
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The establishment and Training of Women peer saving groups for improved sustainable livelihood
… needs included training on; entrepreneurship education, marketing skills, financial management and awareness on human right education. Through the CNA, problem was identified to be low income of some of women at Mwika Kaskazini Ward in Moshi District Council. The project was hosted by N.G.O. …
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The Challenges Facing Small and Medium Size Hotels in Tanzania: A Case of Dar es Salaam Region
… lack of capital and support, low level of education, marketing strategy, lack of hotels business managerial skills, poor technology and lack of trained staff and budgetary resources. There is a challenge of obtaining the modern technology and information about the market and customers’ …
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COMMUNITY-BASED NATURAL RESOURCE MANAGEMENT: GROUP CAPACITY, RESOURCE MANAGEMENT PLANNING AND ASSESSING SUCCESS
… respect, mutual interest/shared values, outreach/education, marketing, communication, planning, funding and equipment/supplies were the most important drivers of CBNRM group capacity. Additionally, my results show that capacity varied significantly among groups with low, moderate and high RMP …
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Public relations 'tech'niques: vocational school recruitment
… Six in-depth interviews were conducted with PR/marketing practitioners at vocational schools to find out what techniques and channels their school uses to attract students. Practitioners were also asked about trends in enrollment, why they believe students do not attend vocational schools and …
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Determination of the message content for educating the public about the health education profession
… of this study was to identify the contents of a marketing message that health educators need to transmit to the public about their profession. A questionnaire, developed by the researcher, was used to determine the message content. Four decision questions were asked of all participants. Data were …
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Estrategias para el aumento de matrículas en carreras de pregrado
Las instituciones de educación superior privadas dependen mayoritariamente de los ingresos generados por las matrículas. El no cumplimiento de las metas proyectadas del número de estudiantes puede llevar a un desequilibrio económico progresivo, al ser la base para la planeación financiera de las …
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Influencia de las estrategias del marketing educativo para la elección de la Universidad de las Américas en estudiantes del primer ciclo, 2018
… se realiza con el fin de conocer cómo influye el marketing educativo en la elección de una carrera profesional. Con los resultados logrados se podrán mejorar tanto las estrategias de marketing empleadas por la institución, como la calidad de servicio que se ofrece a sus estudiantes, ya que esto no …
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Evaluation of marketing methods used to promote extension programs as perceived by Master Gardeners in West Virginia
… effectiveness of the methods of advertising and marketing that may help them choose methods to encourage participation in Extension programs. The objective was to evaluate effectiveness of methods of promoting the WVU-ES based on experiences of current adult Master Gardeners in WV.;A major …
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The effects of a student focused print intervention on the physical activity habits of freshmen college students
<p>Significant amounts of researchers have found college students' physical activity participation decreases as they transition from high school to college. Numerous methods to overcome this reduction in physical activity have been explored. The purpose of this research is to determine the effects …
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Web based content and hybrid teaching: student perceptions of the effectiveness of using web based content and hyper-linked teaching units in teaching hybrid business and marketing post secondary classes /
… consisting of 172 college and university marketing students, and 5 professors who were experienced in teaching in an internet based environment. The students that were surveyed were studying e-commerce and international business in 3^^ and 4*'' year classes at a leading imiversity in …
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Characteristics of Face-to-Face Communications in Agriculture Marketing and Customer Service
<p>As communication forms evolve, it is important for business leaders to not only follow the trends, but to be data-driven and make calculated decisions that are beneficial for their businesses. In this qualitative study, the researcher sought to describe how Arkansas Farm Bureau Federation used …
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Aligning targeted marketing with academic program development goals – case study of MPM program
This paper is based on a research on how targeted marketing for an academic program reflects the development goals of that program, and how that is perceived by students, and delivered by alumni in their assessment of the overall program experience. The research was done by conducting a case study …
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Multiple Roles: The Conflicted Realities of Community College Mission Statements
… regional accrediting commissions in higher education include mission statement and affiliated processes as criterion for accreditation. For community colleges, the question is how can mission statements best be used to move the institution forward in a climate of change and challenges? The …
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