Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 6 of 6 for “"Economic Worth"”.
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THREE ESSAYS ON MEASURING PRODUCT PLACEMENT EFFECTIVENESS IN MOVIES: ECONOMIC WORTH, FORGETTING AND ATTITUDE TOWARD NEGATIVE PLACEMENTS
… placements in movies. Essay one studied the economic worth of product placements on the long term profitability of the firm through an event study. Analysis of 467 placements of movies released during 1968-2007 shows that product placements generate a mean cumulative abnormal return of 0.21% …
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Unresponsive customers : acquisition, retargeting and win-back
… how Emotional Value, which is described as the economic worth of feelings, can be implemented to more effectively win-back customers.
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Evaluating foreign Build-Operate-Transfer (BOT) projects using the adjusted net present value (ANPV) method : Thailand's Second Stage Expressway (SES)
… Stage Expressway (SES). The SES is found to be economically viable even under the most pessimistic scenario, attesting to the project's resilience to country risks. More importantly, the ANPV framework reveals the key sources of the project's value, particularly showing its heavy reliance on a …
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The social and cultural value of the apple and the orchard in Victorian England
… thesis brings together an investigation into the economic value of the apple crop and its associated goods and services, with an exploration of how the apple and the orchard were represented and received in cultural and social constructs. This thesis argues that the economic worth of the apple was …
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An economic evaluation of the Rakaia fishery as a recreation resource
… analysis is a tool for determining a project's economic worth to society. It implies the enumeration and evaluation of all the relevant costs and benefits associated with a project. At present irrigation proposals that could significantly affect the Rakaia River as a fishing resource are being …
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Bats as Bushmeat in Ghana
… no ecological value of fruit bats outside their economic worth and thought that consumption related to specific tribes. Serological and culture evidence for humans in close contact with bats (by living or working around large $\textit{E. helvum}$ colonies; or through hunting or butchering bats) …