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Showing 1 to 1 of 1 for “"ENDOMARKETING E ARQUIVO"”.
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Análise da aplicação do marketing do Arquivo Geral da Universidade Federal da Paraíba
Nowadays, the preoccupation with Marketing and Internal Marketing is lead to reflect about a society with exigent and different consumption activities. The present work aims to analyze the application of Marketing in the General Archive of the Federal University of Paraíba – UFPB. It is a …