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Showing 1 to 1 of 1 for “"E-mail promotions"”.
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The effects of discount level and scarcity on the perceived product value in e-mail advertising
… manipulating the discount level and scarcity in email promotions, in which affects four dimensions of perceived product value; social, emotional, price, and quality, which in turn, influences purchase intention and positive word of mouth. (N = 207) This study is based off of the Stimulus- …