Global ETD Search
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Showing 1 to 1 of 1 for “"E-commercer"”.
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An integrated model for the measurement of online customer experience. An empirical international study.
With the emergence of the internet as a new business channel and its impact on the overall role of today¿s customers, existing models for the measurement of perceived quality, satisfaction and loyalty are worth revisiting. This is specifically important in light of the prominent progress of some of …