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Showing 1 to 1 of 1 for “"Dual-channel retailing"”.
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Optimal demand shaping strategies for dual-channel retailers in the face of evolving consumer behavior
… brick-and-mortar retailers to open online channels, but also provided a platform that facilitated consumer-to-consumer information exchange on retailers and/or products. As a result, the purchasing decisions of today's consumers are often affected by the purchasing decisions of other …