Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 1 of 1 for “"Donor identity esteem"”.
-
Intimacy, identity and loyalty: Exploring the mediation pathways towards donor loyalty and the moderating role of donor identity esteem
… political situation is increasingly prominent, donor loyalty is one of the biggest challenges facing the charity sector in many countries today. Research in fundraising has shown that even a small improvement in donor loyalty can have a huge impact on charity income in the long term. Although …