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Showing 1 to 1 of 1 for “"Dishwashing Liquid"”.
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Analysing generational transfer of brand loyalty in the dishwashing liquid product category, in the Western Cape Province
… are few and far between. This study used the dishwashing liquid product category in the Western Cape Province of South Africa to analyse generational transfer of brand loyalty. Following a qualitative research methodology, using in-person interviews across two generations - children and …