Global ETD Search
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Showing 1 to 1 of 1 for “"Discursive Diversity Strategy"”.
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Discursive Diversity Strategy: Signaling Theory and Implications for Firm Value
Diversity is a multi-billion-dollar business. Dating back to the pre-Civil Rights era, what scholars now call discursive strategy–the language and meaning that shape phenomena–has shaped the diversity landscape. Over the past 75 years, we have witnessed a pattern of strategic maneuvering of the …