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Showing 1 to 1 of 1 for “"Discrepancy Effects"”.
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Achieving Late-Mover Advantage: The Effects of Enhancing and Distinctive Strategies
… Two behavioral mechanisms are identified — discrepancy effects (i.e., perceived differentiation) which add to the late entrant's visibility and attractiveness, and ambiguity effects (comparison difficulty and perceived performance risk) that lessen the late entrant's attractiveness. Product …