Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 2 of 2 for “"Discount promotions"”.
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Doing well by doing good? Exploring how corporate social responsibility initiatives impact consumer behavior
… initiatives and 2) donation-based marketing promotions. Specifically, I theorize and test the idea that 1) conveying high firm diversity to consumers can lead to more favorable responses to innovative products but less favorable responses to conventional products; and 2) donation promotions, …
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The effects of discount level and scarcity on the perceived product value in e-mail advertising
… to fill the gap in knowledge by manipulating the discount level and scarcity in email promotions, in which affects four dimensions of perceived product value; social, emotional, price, and quality, which in turn, influences purchase intention and positive word of mouth. (N = 207) This study is …