Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 20 of 52 for “"Direct-to-consumer"”.
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A Netflix experience : reimagining the direct-to-consumer platform
… cannot rely solely on its first-mover advantage to remain at the top and must continue to find ways to differentiate itself from competitors. While Netflix is known for having disrupted content delivery, there are still many innovations it can make to the content itself. By examining uses and …
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The effects of direct-to-consumer antidepressent advertising on doctor-patient relationships
Objective: This qualitative study looks at how doctors and patients feel direct-to-consumer antidepressant advertising affects the doctor-patient relationship. Methods and Results: I conducted open-ended interviews with eight primary care physicians to understand their feelings about …
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Digital Twin-Driven Supply Chain Enhancement to Support Direct-to-Consumer Growth
In response to the rising trend of Direct-to-Consumer (D2C) sales, many traditional retailers, which have historically relied on wholesale business models, are now undertaking significant supply chain transformations. This thesis explores the strategic shift of a large retailer in the footwear and …
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Genetic Counselors' Approaches to Direct-To-Consumer Genetic Testing For Hereditary Breast Cancer
… the increasing availability of health-related direct-to-consumer genetic testing (DTC-GT) and third-party interpretation (TPI) services, it is likely that genetic counselors (GCs) will continue to encounter consumers that require follow-up counseling for their results. The National …
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The impact of Canadian direct-to-consumer prescription medicine advertising on prescription volume
… pharmaceutical companies are increasingly using direct-to-consumer advertising (DTCA) of prescription medications in an attempt to stimulate sales. While published literature on the impact of DTCA is limited, one study conducted in the United States by Basara (1996) suggested that DTCA has a …
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Healthcare provider state restrictions on elective care : effects on direct-to-consumer healthcare advertising.
… in the global economy which caused leaders to enact unprecedented measures to slow the spread of the virus and limit its economic impact. In this paper, I examine nationwide policy interventions focused on restricting healthcare providers' ability to perform elective medical procedures. …
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The stories we sell: A narrative analysis of direct-to-consumer pharmaceutical advertising\r\n
This dissertation focuses on the issue of direct-to-consumer (DTC) television advertising for prescription drugs. First, it explores the terms and categories currently used to understand and debate this issue. Then, it draws from the traditions of history, hermeneutic philosophy, interpretive …
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Impacto del modelo direct to consumer en la intención de recompra de consumidores peruanos de superfoods
… y conocer si existe una correlación o impacto en el uso del modelo directo al consumidor por el interés de volver a comprar por parte de los clientes de superfoods peruanos que adquieren los productos online. El uso del modelo DTC, tuvo un auge excepcional durante el contexto de la Covid-19, …
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Pharmaceutical relationships : intersections of illness, fantasy, and capital in the age of direct-to-consumer marketing
… is a multi-sited ethnography among marketers, consumer-patients and psychiatrists in the U.S. It explores the recent history of styles of pharmaceutical advertising that have come about in response to FDA regulations and ethical issues raised by patients and the press about how the …
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Consumer attitudes towards medical information: an exploratory study of direct-to-consumer prescription drug advertising in Australia
The present exploratory study examined consumer attitudes towards medical information, particularly, from Direct-To-Consumer Prescription Drug Advertising (DTCA) in Australia. Nowadays, consumers require more information about prescription medicines that they may be interested in. Further, a modern …
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Making meaning of media messages: How women interact with the messages in direct-to-consumer antidepressant advertisements
… ideologies about health and illness circulate. Direct-to-consumer (DTC) drug advertisements, such as those for antidepressants, communicate a distinct image of illness and intervention, and have the potential to shape how we understand these experiences. Though there has been much debate on …
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Ask Your Doctor About Exposure Therapy!: Direct-To-Consumer Marketing Of Empirically Supported Psychological Treatments For Anxiety
Despite efforts to disseminate Evidence-Based Psychological Interventions (EBPIS) to mental health practitioners, most individuals with psychological disorders do not receive any form of treatment, and many others who do seek treatment do not receive EBPIS. The success of the pharmaceutical …
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Retreatment following in-person clear aligner therapy, direct-to-consumer clear aligner therapy, and conventional fixed orthodontic appliances
… in-person clear aligner therapy (CAT), direct-to-consumer clear aligner therapy (DTC CAT), and conventional fixed appliances, on patients seeking orthodontic retreatment. This investigation also studied the effect of original treatment modality on treatment concerns including anterior …
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The Influence of Direct-to-Consumer Advertising: Who Will Talk to Their Doctor as A Result of Prescription Drug Advertisement?
OBJECTIVES: To identify the types of patients who talk with their physicians as a result of Direct-to-Consumer (DTC) advertising. METHODS: Data were taken from a national survey, "Public Health Impact of Direct-to-Consumer Advertising of Prescription Drugs, July 2001- January 2002", conducted by …
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Unbranded Vs. Branded Direct-To-Consumer Advertising (Dtca) Using Social Media Influencers: Examining The Effects Of Message Type And Disclosure
… tactic conducted by pharmaceutical companies to promote a disease or a prescription drug directly to consumers. This study examined the effects of unbranded and branded direct-to-consumer (DTC) SMI advertising along with the effects of sponsorship disclosure on consumers’ attitude toward the …
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The effects of mortality-salience inducing direct-to-consumer prescription drug commercials on viewer attitude toward high and low status brands
This research sought to understand whether or not direct-to-consumer prescription drug ads (DTC ads) made people think about their own death (referred to as mortality salience) and what effects these thoughts had on people's opinions of brands of varying status. Study 1 used a free-writing …
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Examining organizational legitimacy: an empirical analysis of organizational legitimacy, issue legitimacy, legitimacy gaps, and factors affecting the legitimacy regarding the issue of direct-to-consumer advertising in the pharmaceutical industry
The purpose of this dissertation is to explore the concepts of issue legitimacy and organizational legitimacy in an issue management context, providing empirical data when little has existed previously. To do so, this dissertation used two studies to explore the trend and features of issue …
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