Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 20 of 31 for “"Direct marketing"”.
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Delivering personalised advertising in IMS-based IPTV through direct marketing
Multimedia applications and communication services are offered to users free of charge over the open Internet. However, since the Internet is a best effort network, these services are not associated with any Quality of Service (QoS) and Quality of Experience (QoE) guarantees. Furthermore, security …
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Building an Operational Data Store for a Direct Marketing Application System
… to process and score customer information for a direct marketing application. This application gathers customer information from point-of-sale transactions and online orders. The author’s role on the project was to develop, test, and implement solutions concerning database performance, as well to …
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The consumer product direct marketing industry : its size, groth, and share of the U.S. retail trade market
Thesis (M.S.)--Massachusetts Institute of Technology, Dept. of Urban Studies and Planning, 1996.
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Moving Boxes Closer to Home: The Role of SYSCO Corporation in Food System Localization
… establishments may not be compatible with direct marketing approaches that have fueled the growth of the movement. Foodservice establishments typically rely on distributors to provide them with the majority of their food. Drawing on the success of direct marketing, new indirect marketing …
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Moving Boxes Closer to Home: The Role of SYSCO Corporation in Food System Localization
… establishments may not be compatible with direct marketing approaches that have fueled the growth of the movement. Foodservice establishments typically rely on distributors to provide them with the majority of their food. Drawing on the success of direct marketing, new indirect marketing …
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A study of Marlborough winery web sites: Do their current formats encourage a beneficial winery-customer relationship?: A dissertation submitted in partial fulfilment of the requirements for the degree of Master of Professional Studies at Lincoln University
… an integral strategy based on wine tourism and direct marketing. The study did not engage a laboratory-based website evaluation, but fieldwork captured winery owners' perceptions of how they view benefits and features of their sites. It analysed each web site using Bernet and Stricker's (2001) …
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Assessing the Role of Promotion Mix in the Development of Tourism Centers in Tanzania: A Case Study of Hotel Industry in Dar es Salaam Region.
… (advertisements, sales promotions, publicity and direct marketing). Findings indicated that, advertisement was positive correlated with increase in tourism at 0.59 percent (insignificant). Sales promotion is significance to increase in tourism at 0.001 percent. Publicity is significance to …
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A study of effective Web advertising design to maximize click-through and brand awareness
… advertising: (a) build a brand, or (b) conduct direct marketing. Brand advertising associates the positive qualities or emotions with a company's product or service, while direct marketing attempts to stimulate a direct sale. Visual design elements need to be formulated that specify exactly …
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Pengaruh bauran promosi terhadap keputusan memilih bimbingan belajar: Studi kasus di Lembaga Bimbingan Belajar Sony Sugema Collage Kecamatan Mojoagung, Kabupaten Jombang
… promotion ( X3 ) , public relations ( X4 ) , direct marketing ( X5 ) with the dependent variable is the decision to choose tutoring SSC ( Y ) used multiple regression analysis by t test analysis methods and test f . This study used a sample of 100 respondents who followed the guidance of …
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Modelos de Churn de clientes em plano de saúde
… risk associated with shutdown, the companies can direct marketing strategies to retain customers in areas of higher probability of evasion. Bringing up practices of relationship, they can ptimize the results of their marketing efforts by focusing on correct solutions. The purpose of this study is …
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Crafting a South African Brew: a study of South African craft breweries and their marketing strategies
… study aims to provide an account of the marketing strategies used within the industry. This study used method and data triangulation, involving both qualitative and quantitative research approaches . Consecutive sampling of all active South African craft breweries was us ed, in order to …
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Impact of Integrated Marketing Communications: from the lens of public relations educators and scholars
<p>The researcher viewed Integrated Marketing Communications through the lens of the Public Relations educators and scholars to determine whether IMC is beneficial or detrimental to the field of public relations.</p> <p>The purpose of this thesis was to explore (a) impact of IMC on public relations …
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Pengaruh komunikasi pemasaran terintegrasi terhadap citra merek (brand image) Ramayana Mal Sidoarjo
… examined and analyzed the effect of integrated marketing communications to the brand image (brand image) of Mal Ramayana Sidoarjo. The data used in this study was obtained from questionnaires. The sample was consumers from Mall Ramayana Sidoarjo, namely stand.tenants This study used a …
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A study of food insecurity and rural development in the Gambia: the impact of rural weekly markets (Lumos)
… underscore the crucial role this indigenous marketing system plays. This marketing system embeds socioeconomic activities in rural territories through the utilization of social and cultural capital that reduce transaction costs involved in direct marketing. Consequently this initiative …
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Field experiments in retailing
… common practice for retailers to personalize direct marketing offers based on customer transaction histories. Targeted email offers featuring products similar to a customer's previous purchases generate higher response rates, but also have the potential to affect customer search behavior. A …
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Internet marketing communications : a content analysis of the web sites of graded South African Lodges
Marketing communications is regarded as a common function of all Web sites, even if this is not the express objective of the site. As no previous research specifically considered these issues, this study examined the extent to which lodges graded by the Tourism Grading Council of South Africa …
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Multi-Channel Supply Chain Management in the E -Business Era
… the impact of customers' attitudes toward direct versus traditional shopping on supply chain design. Customers' acceptance of the web-based channel can be weak enough that a vertically integrated manufacturer-distributor would not engage in direct sales, but strong enough that an …
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