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Showing 1 to 2 of 2 for “"Dining intentions"”.
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The Effect of Zomato Online Reviews on Customers' Dining Intentions: The Moderating Role of Gender Difference
… customers credible, helping them evaluate a dining experience. Therefore, the credibility of online reviews and different levels of emotion are likely to affect dining intention. The main purpose of this research is to examine the impact of review credibility and review valence on consumers’ …
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Social Media Influencers on Consumer Behaviour: An exploratory study in the food industry in the Kingdom of Bahrain
… with influencers that foster trust and affect dining intentions, while persuasion knowledge generates scepticism towards explicitly commercial content. Short-form video content emerges as a particularly powerful tool, with influencer credibility and content authenticity driving consumer …