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Showing 1 to 1 of 1 for “"Digital sports marketing"”.
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A DIGITALIZATION OF SPORTS FAN’S EXPERIENCE: A CASE STUDY OF THE WNBA
… through social media. This research uses the Sports Experience Design (SX) framework to explore how social media influenced the WNBA fan experiences in the 2020 season. In addition, principles of a relationship marketing approach were integrated into the SX to guide this investigation. To …