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Showing 1 to 2 of 2 for “"Digital marketing adoption"”.
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Determinants of digital marketing adoption among SME's in the Tshwane Metropolitan Municipality: a structural equation modeling approach
… moderate their high failure rate by leveraging digital marketing strategies. Digital marketing is promoting products and services through digital channels, such as social media, share of experience (SOE), email, and mobile apps using the internet. Digital marketing adoption is an essential tool …
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EXPLORING THE BUSINESS MINDSET OF SERVICE SME OWNERS TOWARDS DIGITAL CONTENT MARKETING ADOPTION IN SOUTHWEST NIGERIA
The adoption of digital content marketing (DCM) has become vital for the growth and competitiveness of small and medium enterprises (SMEs) globally. Amid intense competition, SMEs are increasingly leveraging digital content marketing to implement sustainable strategies(Ijomah et al., 2024). …