Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 5 of 5 for “"Digital consumption"”.
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iGeneration: The Social Cognitive Effects of Digital Technology on Teenagers
<p>Into today’s world, digital technology changes so rapidly and integrates into our society at such an accelerated rate, it is hard to keep up with it, let alone reflect on the effects it has on our lives. Although Facebook, YouTube, and Twitter, did not exist a mere decade ago, they are now …
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How do emotions influence consumer decision-making in high-risk digital purchases? A qualitative study
… influence consumer decision-making in high-risk digital purchases. The research data collected considers purchases labelled as ‘high-risk’ by participants and examines their engagement through digital consumption channels. This study scrutinises contemporary research, challenging traditional …
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Temporal separation of payments and consumption in online payment systems and their impact on firm strategies
… scheme or temporal separation of payments and consumption - may be used strategically to compete in the market for information goods. I incorporate consumer “mental accounting” (MA) from Behavioral Economics literature into a firm level model. Contrary to the predictions from traditional …
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Examining the effect of motivational intervention on reading expectancies for success and task values of rural high school students : a quantitative study.
As a result of digital displacement, adolescent recreational reading is declining (Twenge et al., 2019). According to a recent Pew survey, 96% of teen respondents reported daily online engagement, and close to 50% described that engagement as almost constant (Faverio & Sidoti, 2024). Meanwhile, …
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Cambios que deberá afrontar el marketing digital en las próximas generaciones
En el Marketing Digital se crean y trabajan estrategias para conocer los intereses, generar conversaciones y convencer al consumidor de comprar y consumir un producto o servicio. Gracias al rápido desarrollo y avance de la tecnología, las marcas han entendido que el comportamiento de cada una de …