Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 15 of 15 for “"Digital channels"”.
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Manual de identidad visual y creación de contenidos para la página de Facebook de la marca de ropa interior para niños Inside Kids
… of having a brand manual and a clear vision in digital channels
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Rebranding de la imagen institucional del colegio Cristo Amigo y comunicación digital en Instagram y Facebook
… uniforms, infrastructure, social media, and digital channels. A comprehensive Branding Manual has been developed, outlining the new logo, color palette, fonts, and their application. Furthermore, the institutional website has been updated to serve as a central information hub for parents. The …
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The Influence of Digital Marketing Strategies on Consumer Buying Behavior: “A Comprehensive Analysis of Marks and Spencer’s Retail in the UK”.
This dissertation researches how digital marketing techniques impact consumer decision-making while purchasing, especially on the UK retail operations of Marks & Spencer. The study examines how different types of digital advertising including social media, email marketing, search engines, and …
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Caso de estudio: actualización de datos de clientes a través de la aplicación de estrategias de CRM en el rubro financiero
… it seeks to migrate those who used physical channels to digital channels, the main objective being to reduce printing and distribution expenses of physical mail. However, it is evident that the data of more than half of the clients were not available. This case proposes to demonstrate the …
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La publicidad online en el comercio electrónico y su influencia en las actitudes de los usuarios milenials en Lima Metropolitana
… the first generation to grow at the same rate as digital media; the generation whose year of birth is between 1979 and 1994, has as its main characteristic that they grew up technologically connected, concerned about environmental and social issues; This generation always seeks their well-being, …
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Digital Strategy for Consumer Products
… However, in the past decade, the success of digital upstarts has instigated a shift in marketplace dynamics, and the incumbents will need to exercise a digital pivot in order to maintain relevancy and market share. In this thesis, I analyze the key industry trends driving the digitization of …
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Secondary school perceptions of eContent design: an activity theory perspective
… could affect how learners learn using this digital content. Online learning and the use of digital learning materials has emerged as a hallmark of the information age to connect and engage users in the learning process. Learners are moving from the use of paper to the use of digital channels …
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Influence of digital marketing on the growth of Small and Medium enterprises: A Case of Tshwane Metropolitan Municipality, South Africa.
Digital marketing refers to marketing conducted on digital channels such as email, social media, websites, and mobile applications. It has become an important strategy for businesses to connect with consumers and expand their markets. The goal of this study was to explore the influence of digital …
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Multi-Modal Transit Time Prediction for E-Commerce Fulfillment Optimization and Carbon Emissions Reduction
… purchasing an increasing amount of goods through digital channels as compared to brick and mortar and expect fast, reliable delivery. At the same time, society is facing the urgent challenge of reducing carbon emissions to limit global warming to levels considered safe by climate scientists. A …
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IL CROWDFUNDING: REGOLAMENTAZIONE EUROPEA E TUTELA DEL CONSUMATORE-INVESTITORE.
… market integrity. In this context, the use of digital platforms supported by advanced credit-scoring models can further fuel alternative channels to bank credit, promoting the diversification of sources of financing for start-ups and SMEs. This need has been made particularly evident by the …
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Determinants of digital marketing adoption among SME's in the Tshwane Metropolitan Municipality: a structural equation modeling approach
… moderate their high failure rate by leveraging digital marketing strategies. Digital marketing is promoting products and services through digital channels, such as social media, share of experience (SOE), email, and mobile apps using the internet. Digital marketing adoption is an essential tool …
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Digital strategies for market dominance: empirical evidence from the insurance industry
Internet, Web 2.0 and digital and mobile technologies have fundamentally changed the way firms perform, conceive, develop and deliver services, leading to the development of personalized relationships with customers, increasing quality, improving lead time, and enabling more customization at a …
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The Role of Psychological Distance in Influencing Consumer’s Future Behavioural Intention in A Digital Service Encounter: A Cross-National Investigation of Motor Insurance – UK And Nigeria
In recent years, rapid digital transformation has brought about profound changes in service settings, prompting a central focus in contemporary service marketing literature on understanding how technology reshapes service encounters and interactions. This digital transformation in the financial …
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A fast state-estimation-based data integrity threat detection approach for combined AC-DC bulk power systems
… information to the system operator over digital channels with latencies much lower than those using conventional copper wire analog signals. But, with this more intense reliance in power system monitoring and control on communication channels, cybersecurity has become an additional …