Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 16 of 16 for “"Digital advertising"”.
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Understanding Social Media: Misinformation, Attention, and Digital Advertising
… of the thesis, to characterize the landscape of digital content, I propose a model of content creation and consumption on digital platforms where users have limited attention, and discuss related experiments on the role of algorithmic ranking in user engagement. Lastly, we observe that business …
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Exploring the role of control in digital advertising effectiveness
Submission published under a 24 month embargo labeled 'U of I Access', the embargo will last until 2024-08-01
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Effect Of Digital Advertising On Website Traffic At A Kentucky Comprehensive Regional University
… who arrived to a website as a result of paid advertising versus the tendencies of users who arrived to a website via organic methods. Research findings will be useful for higher educational professionals who seek to optimize advertising campaigns and webpages in the student recruitment …
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Changing Channels : a framework for communication planning in a media intensive society
… utilizing a combination of traditional and digital advertising tactics and techniques. We assume that in today's media intensive society, were traditional and digital advertising is thought to cannibalize one another, an integrated approach across multiple communication channels is the most …
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Influencer Marketing on Tiktok and Instagram: Consumer Engagement and Motivations with Platforms, Influencers, and Brand-Related Content
… has emerged as a dominant force in the realm of digital advertising (Taylor, 2020), particularly on platforms like Instagram and TikTok. This thesis delves into the multifaceted landscape of influencer marketing, focusing specifically on its role within these two prominent social media platforms. …
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The Influence of Digital Marketing Strategies on Consumer Buying Behavior: “A Comprehensive Analysis of Marks and Spencer’s Retail in the UK”.
This dissertation researches how digital marketing techniques impact consumer decision-making while purchasing, especially on the UK retail operations of Marks & Spencer. The study examines how different types of digital advertising including social media, email marketing, search engines, and …
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Innovating for survival in a convergent newsroom environment
… the internet, began converging their print and digital news operations in an attempt to halt the long-term decline by exploring new ways of growing their readership and attracting more income. This thesis examines the Published Outputs of a senior journalist who played a leading role in managing …
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Market research of commercial recommendation engines for online and offline retail
… platforms, online retail, offline retail, digital advertising, emarketing, social log-in, point of sales, mobile payments, geo-location targeting, digital wallet, natural language processing, data aggregation, data warehouse, and data normalization.
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The impact of advergames and in game advertising on consumer behaviour: Across culture comparison between Saudi and UK
… landscape is located within a contemporary digital culture. Electronic games have become an extremely important platform for companies employing digital advertising. An innovative technique in the realm of electronic marketing is ‘advergaming.’ Advergaming blends advertising and …
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Bespoke Threat Models: Achieving Realistic Privacy Guarantees for Deployed Protocols
… this question in two main settings: private advertising and anonymous communication. In doing so, we consider constraints each application may have in practice and what adversarial model is realistic for the context in which the application will be deployed. For real world applications, …
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An investigation into the influence of targeted-Facebook advertising through mobile devices on South African consumers' advertisement perceptions
Digital advertising has become a multi-billion-dollar industry; and it is growing tremendously each year. In times of strong market dynamics, marketers are particularly aware of Facebook advertising as a powerful advertising form. The dynamic market situation also magnifies the need for marketers …
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Two essays on digital and multi-channel marketing pricing strategy
… and industry. However, as the raising of digital technology, the evolving business circumstance changed, or even re-introduced, many practically and theoretically important questions. Given this importance, the two essays tackle the strategic pricing strategy in the two critical …
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The influence of digital versus traditional advertising media on consumer behaviour in the Durban Metropolitan Area
Submitted in fulfilment of the requirements of the Degree of Doctor of Philosophy in Management Sciences Specialising in Marketing at Durban University of Technology, Durban, South Africa, 2023.