Global ETD Search
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Showing 1 to 1 of 1 for “"Digital Celebrity"”.
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Canadians Redefining R&B: The Online Marketing of Drake, Justin Bieber, and Jessie Reyez
… ideas of national identity, intersectionality, digital celebrity, branding, and marketing related to contemporary Canadian popular music genres, the dissertation seeks to answer the question: How have the careers of Justin Bieber, Drake, and Jessie Reyez reinforced, complicated, and/or …