Global ETD Search
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Showing 1 to 1 of 1 for “"Diesel automobiles; Consumer behavior"”.
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Is diesel a dirty word? Examing the communication and public relations challenges faced by auto manufacturers who want to introduce small diesel engines to the American market
Cars with small diesel engines make up a large part of the automobile market in virtually every region of the world but the United States. In this study, the researcher sought to determine if there are preexisting attitudes toward diesel fuel and engines among American consumers and whether those …