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Showing 1 to 1 of 1 for “"Destination marketing organizations (DMO)"”.
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The impact of social capital and social networks on tourism technology adoption for destination marketing and promotion: A case of convention and visitors bureaus
… the travel industry, which includes many small destination marketing organizations (DMOs), this means those adopting these new communication tools are more likely to gain a competitive advantage or at minimum keep up with competition. Studies of innovation adoption among such small DMOs indicate …