Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 2 of 2 for “"Destination marketing organizations (DMO)"”.
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Importance of wellness in the tourism industry : a millennial perspective
… 2025 globally. The study aimed to determine how Destination Marketing Organizations (DMO) can rethink their approaches for targeting millennial consumers and travelers and the preferences of Canadian millennials specifically related to their perceptions and their needs from wellness tourism …
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The impact of social capital and social networks on tourism technology adoption for destination marketing and promotion: A case of convention and visitors bureaus
… the travel industry, which includes many small destination marketing organizations (DMOs), this means those adopting these new communication tools are more likely to gain a competitive advantage or at minimum keep up with competition. Studies of innovation adoption among such small DMOs indicate …