Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 20 of 44 for “"Destination marketing"”.
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Attitudes towards the disabled in destination marketing organizations
… of this study was to examine the attitudes of destination marketing organization CEO's/Executive Directors towards the disabled. The study uses Wolfensberger's (1983) Social Role Valorization Theory as a basis for examining these attitudes. This theory proposes that when society gives value to …
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An integrative tourism destination marketing strategy for the Namibia Tourism Board
… integral components of an integrative tourism destination marketing strategy for the Namibian Tourism Board (NTB). The main objective of the study was to examine whether the Namibian Tourism Board has an integrative tourism destination marketing strategy in place and, if absent or ineffective, …
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Assessing The Web-based Destination Marketing Activities: A Relationship Marketing Perspective
… innovations have great impact on tourism destination marketing organizations such as convention and visitor bureaus, since they are highly dependent on information and timely distribution of it to the public. Information technology innovations such as the Internet allow CVBs to perform …
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Towards a Theoretical Framework of Collaborative Destination Marketing: A Case Study of Elkhart County, Indiana
Destination marketing has been a challenging task for most of the tourism organizations representing the destination owing to the fragmented nature of the tourism stakeholders who are involved in the marketing efforts, and collaborative marketing could provide solutions to this challenge. Despite …
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Destination Marketing Website Evaluation and Design: a Case Study of the Udzungwa Mountains National Park Website System
Destination marketing websites provide the user with information about the areas'tourist activities and the various attractions. During the past six years more and more travelers around the world have used the Internet to learn more about a destination or to plan their vacation trips (TIA, 2006). …
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‘Like’ us, tweet about it and don’t forget to visit! – How destination marketing organizations use social media
Destination Marketing Organizations (DMOs) are using Social Media (SM) to promote their destinations, attract tourists and communicate with the destination stakeholders. This study sought to understand how DMOs use SM, how DMOs adopt SM, what the desired outcomes from SM use are and how SM outcomes …
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An exploratory investigation into destination marketing and place marketing in Cheshire and Warrington : the need for organizational ambidexterity
… in the twentieth twenty-first century, destination marketing has become one of the principal ways that nations, regions and cities compete to attract visitors. Very many places across the world have set up destination marketing organisations to differentiate nations, regions and cities …
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The impact of social capital and social networks on tourism technology adoption for destination marketing and promotion: A case of convention and visitors bureaus
… the travel industry, which includes many small destination marketing organizations (DMOs), this means those adopting these new communication tools are more likely to gain a competitive advantage or at minimum keep up with competition. Studies of innovation adoption among such small DMOs indicate …
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Marketing of a destination: Jordan as a case study
… and external environmental factors that affect destination marketing in Jordan and the use of the destination marketing concept by tourism companies in Jordan. Furthermore, special emphasis is placed on investigating and identifying the existing relationship between the internal and external …
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A Strategic Media selection Framework for Destination Marketers within the Digital Landscape
… to combine three strands of research, namely destination marketing, digital marketing and media selection. Making it highly context specific, the purpose of the research is to give further insight into destination marketing media selection and provide practitioners with a potential blueprint …
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Developing marketing strategies for tourism destinations in peripheral areas of Europe
This thesis concentrates on the subject of destination marketing with a specific focus on the process of developing strategiesthrough a Destination Marketing Organisation (DMO) for a peripheral area, illustrated by a case study from the Danish island of Bornholm. It investigates the theoretical …
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Successful Marketing Strategies for Promoting Event Destinations
… billion in taxes and 859,000 jobs. As a result, destination marketing organizations (DMOs) in the United States are taking advantage of this impact for growth in their destinations. As a destination marketing organization's main job responsibility is to promote their destination to attract …
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A model to explore the impact of tourism Infrastructure on destination image for effective tourism marketing
… The decision-making process concerning tourism destination selections is strictly related to the availability of tourism infrastructure. Tourism infrastructure acts as the push and pull market factors of the travel industry. In order to be successfully promoted in the targeted markets, a …
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Slow tourism in slow countries : the case of Latvia
… still evolving, Latvia with its present tourism marketing brand “Latvia. Best enjoyed slowly” is officially promoted as an appropriate destination for slow tourism and is currently the only destination that has applied the slow philosophy in destination marketing at a national level making the …
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An Analytic Image-Technology Inventory of National Tourism Organizations (NTOs)
… is playing an increasingly crucial role in destination marketing and it is used as a major marketing tool among National Tourism Organizations (NTOs). Website design is influential for consumers' Website preference and destination selection. This study is to understand the application of …
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Time Travel at the Fortress of Louisbourg: The Implications of Social Media and Digital Tools Affecting Visitation of Parks Canada National Historic Sites, Cape Breton Island, Canada
… that self-drive routes available through a destination marketing organization website should be incorporated. Self-drive routes entice visitors to explore culture and heritage attractions and help to close large travelling distances.
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An investigation into international tourists' perceptions of Cape Town as a holiday destination : one destination - an unforgettable experience
The fundamental product in tourism is the destination experience. Despite Cape Town offering a unique experience, the destination lacks a dear and positive brand images that persuade international tourists to visit. Currently, it cannot be ascertained how international travellers perceive brand …
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Mapping motivations for a Canadian leisure experience : impact of social media engagement
… the impact override or align with the formal marketing message intended by destination marketing professionals? Are tourist expectations inflated as a result of communications via social media? Are experiences deflated due to hyper-communication? Are people too involved with their devices to …
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Importance of social media in the information sourcing phase during the decision-making process of the South African traveller
… from strangers and friends who have visited the destination in the past. Research indicates that this information source is perceived as more credible than traditional marketing material such as Web sites, brochures or other forms of advertisements. More specifically, information sources on …
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Are You Judging Me? Exploring Legitimacy Through the Lens of Black Travelers
… of racial justice advocacy statements made by destination marketing organizations (DMOs). Results from this dissertation indicate the longstanding engagement in the travel industry primarily through entrepreneurial endeavors. It also showcases Black travelers' ability to disrupt institutions …
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