Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 9 of 9 for “"Destination Marketing Organizations"”.
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Attitudes towards the disabled in destination marketing organizations
… of this study was to examine the attitudes of destination marketing organization CEO's/Executive Directors towards the disabled. The study uses Wolfensberger's (1983) Social Role Valorization Theory as a basis for examining these attitudes. This theory proposes that when society gives value to …
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‘Like’ us, tweet about it and don’t forget to visit! – How destination marketing organizations use social media
Destination Marketing Organizations (DMOs) are using Social Media (SM) to promote their destinations, attract tourists and communicate with the destination stakeholders. This study sought to understand how DMOs use SM, how DMOs adopt SM, what the desired outcomes from SM use are and how SM outcomes …
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Are You Judging Me? Exploring Legitimacy Through the Lens of Black Travelers
… of racial justice advocacy statements made by destination marketing organizations (DMOs). Results from this dissertation indicate the longstanding engagement in the travel industry primarily through entrepreneurial endeavors. It also showcases Black travelers' ability to disrupt institutions …
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Importance of wellness in the tourism industry : a millennial perspective
… 2025 globally. The study aimed to determine how Destination Marketing Organizations (DMO) can rethink their approaches for targeting millennial consumers and travelers and the preferences of Canadian millennials specifically related to their perceptions and their needs from wellness tourism …
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Assessing The Web-based Destination Marketing Activities: A Relationship Marketing Perspective
… innovations have great impact on tourism destination marketing organizations such as convention and visitor bureaus, since they are highly dependent on information and timely distribution of it to the public. Information technology innovations such as the Internet allow CVBs to perform …
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Successful Marketing Strategies for Promoting Event Destinations
… billion in taxes and 859,000 jobs. As a result, destination marketing organizations (DMOs) in the United States are taking advantage of this impact for growth in their destinations. As a destination marketing organization's main job responsibility is to promote their destination to attract …
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The effects of channel power, destination attractiveness and destination political risk events on U.S. tourism channel firms' performance: the case of tourism destinations in Africa
… tourism channel firms' power, African country destination's political risk events and touristic attributes and their effects on firm performance. Tourism channel firm performance is conceptualized as having five dimensions: the number of trips generated, repeat business, package tour sales, …
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The impact of social capital and social networks on tourism technology adoption for destination marketing and promotion: A case of convention and visitors bureaus
… the travel industry, which includes many small destination marketing organizations (DMOs), this means those adopting these new communication tools are more likely to gain a competitive advantage or at minimum keep up with competition. Studies of innovation adoption among such small DMOs indicate …
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Branding nations as tourism destinations in the USA: the Australian experience
Destination branding is an important focus of tourism marketing research and a cornerstone activity for many destination marketing organizations. National Tourism Branding is the specific activity of destination branding a nation to encourage tourism. This study examines National Tourism Branding …