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Intentions to engage in a meat-reduced diet: an application of the integrative model of behavioural prediction

Ransome, KristinSchool of Management Studies2018

… policymakers, academics and practitioners. This research makes use of the Integrative Model of Behavioural Prediction (IMBP) in order to isolate the key determinants of what drives the intentions of middle to upper-income South Africans to engage in a meat-reduced diet (MRD). A two-phase …

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