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Showing 1 to 1 of 1 for “"Descriptive Menu Labels"”.
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The Effects of Descriptive Food Names on Impressions, Anticipated Satisfaction, and Willingness to Pay More
Descriptive menu labels are omnipresent elements in restaurant menus. Food service operations often use sensory, nostalgic, and brand descriptions to signal a customer's food-specific perceptions. Extant research has shown links between descriptive menu labels and food taste/enjoyment perceptions. …