Global ETD Search
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Showing 1 to 1 of 1 for “"Dan Cathy"”.
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BACKPEDALING NUGGET SMUGGLERS: A FACEBOOK AND NEWS ARTICLE THEMATIC ANALYSIS OF CHICK-FIL-A VS. GAY MARRIAGE
<p>This study utilizes William Benoit’s Image Repair Theory to frame the dominant crisis communication strategies that fast food chain Chick-fil-A (CFA) employed before, during and after their CEO mixed his personal opinion on social issues with corporate policy in June 2012. The thematic analysis …