Global ETD Search
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Showing 1 to 1 of 1 for “"Dads in commercials"”.
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Mr. mom no more : the rise of the male caregiver and his implications on the marketing landscape
The population of male primary caregivers in the United States has risen dramatically within the past decade. Accompanying this trend is the evolution of fathers and their impact in the home. The modern dad is more involved in parenting and housework than in previous generations. Despite fathers’ …