Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 5 of 5 for “"DTC advertising"”.
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New value chain in the precription drug industry : a mandate to change
… the increasing need for direct-to-consumer (DTC) advertising, which includes information technology and e-commerce, in contrast to the industry's traditional marketing.
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The Influence of Direct-to-Consumer Advertising: Who Will Talk to Their Doctor as A Result of Prescription Drug Advertisement?
… physicians as a result of Direct-to-Consumer (DTC) advertising. METHODS: Data were taken from a national survey, "Public Health Impact of Direct-to-Consumer Advertising of Prescription Drugs, July 2001- January 2002", conducted by researchers from Harvard Medical School. Participants (n = 3000) …
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The stories we sell: A narrative analysis of direct-to-consumer pharmaceutical advertising\r\n
… focuses on the issue of direct-to-consumer (DTC) television advertising for prescription drugs. First, it explores the terms and categories currently used to understand and debate this issue. Then, it draws from the traditions of history, hermeneutic philosophy, interpretive anthropology, …
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Pharmaceutical relationships : intersections of illness, fantasy, and capital in the age of direct-to-consumer marketing
… the recent history of styles of pharmaceutical advertising that have come about in response to FDA regulations and ethical issues raised by patients and the press about how the pharmaceutical industry shapes drug research. Specifically this dissertation explores the role of direct-to-consumer …