Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 17 of 17 for “"Customer segmentation"”.
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Customer segmentation in the medical devices industry
… company ships over 70% of its products to its customers using the primary service provider that ensures that the product is at the customer site by 10:30 AM next day. As per the understanding with its customers, the company, absorbs the cost of premium shipping and does not pass it on to most …
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Sequential Optimization for Prospective Customer Segmentation and Content Targeting
… over a search space of 960 mutually exclusive customer segments. Further, re-aggregation methods are developed and tested in order to transform the outputs of B-SMAC into an economically viable targeting strategy for an online ad platform, leading to improved ad effectiveness when compared to …
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Data-driven customer segmentation and personalized information provision in public transit
To ensure customer satisfaction, a transit agency must strive to understand and cater to its users' needs. The goal of this research is to develop a framework that could help the transit agency to better understand its users and their behaviors. Segmentation of the market for transit users is the …
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Data-driven customer segmentation: Assessing disparities in COVID impact on public transit user groups and recovery
… Authority (MBTA). We empirically determine customer segments based on passengerlevel pre-pandemic transit ridership patterns during January 13 - February 16, 2020, using data from 22.6 million trips by 1.5 million passengers. We then trace how COVID-19 produced differential churn rates and …
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Performance measurement of English public sport facilities: aggregate analysis and its practicability
… efficiency, sport equity, service quality and customer segmentation.</p> <p>First, two aggregate performance analyses data envelopment analysis (DEA) and multivariate statistical analysis (MSA) are conducted to provide an insight into the industry's overall performance. Second, based on the two …
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Banking channel management : global trends and strategies
… Since the channel is the interlocutor between customers and products, banks are leveraging their knowledge of channels to efficiently address perfect product portfolio through the most cost-effective and profitable channel. This thesis describes some ideas currently influencing banking channel …
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Multivariate credibility with application to cross-selling financial services products
… presented. Of particular interest is the use of customer specific information for pricing insurance products and segmenting a customer population based on the expected profitability of the customers. A prerequisite is the possibility for customers to have many different financial services …
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De-commoditizing the commercial jet engine business
… engine manufacturer. It will assess and contrast customer segmentation and customer value proposition via primary research. It will also assess and contrast the current and future state "bundle of competencies" within the firm. Utilizing the frameworks of the Delta Model, we will then define the …
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Beyond Lifetime Value: A Customer Journey Analysis to Fan Engagement and Spending in Professional Sports
… in a professional sports ecosystem, introducing Customer Journey Analysis (CJA) as a dynamic alternative to traditional customer lifetime value (LTV) models. Through an analysis of over 930,000 net new fans acquired from July 1, 2021, to June 30, 2024, this study identifies critical patterns in …
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Estudio de mejora de la gestión comercial del segmento de medianas empresas de Lima en una empresa de telecomunicaciones
… broadband vs. 91% in the whole company, iii) 6,3 customer satisfaction vs. more than 7,5 in other areas of the company and iv) employee satisfaction of 71% vs. 80% in the total of the company. This study was carried out between 2011 and 2015. The strategic commercial plan applied was focused on …
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"Plan de emprendimiento para la implementación de una empresa de ventas de sábanas"
… plan, detailing general objectives, strategies, customer segmentation and profiling, positioning and competitive advantage, target market, market size, target market, and marketing mix strategy development. Chapter 5 defines the operations plan, consisting of operational policies, planning, …
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The use of artificial intelligence for business optimisation in banking: case of Nigeria
… The continuous increase in the amount of customer data stored by commercial banks necessitates the use of artificial intelligence (AI) technologies. AI technologies may be used for analysing customer data and predicting customer behaviour, with the aim of customer retention and …
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Enhancing the customer service experience in call centers using preemptive solutions and queuing theory
… and enhance personal property protection. Customer satisfaction via wait time reduction, first call resolution, and cost minimization are key drivers of success to players in this market. Most companies invest heavily in customer service systems including call centers. Our client, AlarmCo, …
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Energy Services in Sweden - Customer Relations towards Increased Sustainability
… to households in de-tached house areas. Improved customer relations in these areas can both increase the energy utilities abilities to compete on the markets and to contri-bute to an increased sustainable development within the energy sector. The traditional ways to handle peak load problems in …
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Penerapan strategi Customer Relationship Management (CRM) dalam meningkatkan loyalitas pelanggan: Studi kasus pada Grand Kalpataru Syariah Hotel Malang
… organizations must attach great importance to customers and increase communication with buyers better. The key to success is to face the competitive market preferences and customer loyalty. Customer loyalty can be a guarantee for the survival of the company. Grand Kalpataru Sharia Hotel will …
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Database Marketing Management Strategies for Agricultural Lenders
… of databases to improve marketing techniques and customer segmentation in lending institutions. Specifically, this study examines the use of products and services by agricultural customers, and then determines the relationship between the use of those products and services with farm business …
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Analysis of marketing strategies and advanced retail sales processes to improve Company A’s position in the segment
… pivot their internal processes around targeting customers who are engaged in the purchase funnel of purchasing small products and how Company A could change the way the company equips their trusted dealer channel to combat competition in this segment. This study will examine new strategies that …