Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 20 of 42 for “"Customer retention"”.
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Gamification in Marketing to Increase Customer Retention
… with its ability to boost user engagement, retention, and brand loyalty. This thesis examines the application of gamification in marketing through the lens of game development frameworks and the 4Ps of marketing. By analyzing case studies of Nike SNKRS and Duolingo, this thesis sheds light …
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Customer retention in retail financial services: an exploratory study
… financial services retailers approach the<br/> retention of customers. Markets for financial services have become saturated,<br/> competition has become fiercer and consumers have gained greater confidence in<br/> the consumption of financial services. Traditional retailers of financial …
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The peculiar problems of the gaming industry : customer retention in MMOPRGs
… marketing 3. Not enough knowledge about the customers A survey showed that players stop playing because MMORPGs stop being fun and start getting boring from a certain point on. Gamers who took part in the survey named their individual reasons why the game became unfunny and boring. On the …
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An investigation into factors of e-CRM influencing customer retention in Afriqiyah Airways.
… towards e-CRM as a predictor of continued customer use. To this end this study investigated the factors contributing to attitude towards the use of e-CRM of that would positively influence customers of Afriqiyah Airways (AAW), contributing to customer retention. The research developed a …
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Effects of customer retention strategies on organisational performance: the case of First National Bank Zambia.
… for industry players to nurture and keep customers loyal who will contribute to their long-term growth and profitability. Customer retention is critical for sustaining organisational existence and profitability. Both practitioners and scholars have discovered that it is much cheaper to …
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Effects of customer retention strategies on organisational performance: the case of First National Bank Zambia.
… for industry players to nurture and keep customers loyal who will contribute to their long-term growth and profitability. Customer retention is critical for sustaining organisational existence and profitability. Both practitioners and scholars have discovered that it is much cheaper to …
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A mediating effect of customer retention on the Customer Lifetime Value Achievement among fitness industry in Malaysia: A study on the fitness industry in Malaysia and the creation of Customer Lifetime Value to enhance customer retention
… most fitness gyms are unable to retain their customers for long as these businesses lack the knowledge of creating a concrete and innovative business strategy which provides a direction towards innovation and long-term relationships. Customer Lifetime Value may be the solution to retain …
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The role of the corporate branding on the customer retention at the selected developmental bank in KwaZulu-Natal
Dissertation submitted in compliance with the requirements for Masters in Management Science-Marketing, Durban University of Technology, Durban, South Africa, 2023.
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Impact of customer service touch points on improving customer retention. The case study of KCB bank, Dar es Salaam
The objective of the study was to assess customer service touch points (ATMs, Mobile Banking, VISA Cards, Internet Banking and Agencies) influence customer retention in the banking sector. The study considered a case study of KCB Bank, Dar es Salaam where customer and KCB staffs where assessed on …
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Analysis of Clothing Websites for Young Customer Retention based on A Model of Customer Relationship Management via the Internet
… intense competition for acquiring and retaining customers, customer retention has become a major issue and a key objective in modern retailing. With the emergence of new information technologies, the Internet offers new possibilities for customer retention through the management of relationships …
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Customer retention and churn management in Saudi Arabia: a Saudi Telecom Company (STC) case study competing in the Saudi telecommunication market
… was trying to improve or be innovative for its customers were found to have significant predictor influence on affective commitment. On the other hand, sales offices rating emerged as a significant predictor for normative commitment.
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An assessment of customer retention with self-service technology: a comparative study between internet banking and mobile banking in Saudi Arabia
… as a one of the main mechanisms to enhance the customer experience, satisfaction, and loyalty. By using such channels, customers will have an effective role in terms of value co-creation as they will undertake the financial service required individually and without any assistance from the …
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Brand Perception and Customer Retention of Small Medium Enterprises Clients Mediated by Service Quality: A Case Study of a Global Accounting Firm in Malaysia.
… by examining how brand perception influences customer retention among SME clients, with service quality acting as a mediating factor, within the context of GD Associates (a pseudonym for a global accounting firm in Malaysia). A mixed-method design was adopted. Quantitative data were collected …
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Customer Service Retention – A Behavioural Perspective of the UK Mobile Market
Abstract Customer retention is essential for firms in the service sector and will subsequently receive a great deal of attention in the coming years. A large majority of firms are losing their current customers at a significant rate. UK operators lose over a third of their subscribers every year in …
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Reduce the Penny Auction Risk: Developing A New Business Model for Penny Auctions
… Researchers have argued that penny auction customer retention is rarely sustainable because the probability of making profits through auction sites is very low. Therefore, this research developed a new business model that reduces the risk of losing auctions by adding more features that could …
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Supply chain for mobile network operator
… identified. The study has shown that MNOs with customer retention as product strategy are likely to be more concerned with reducing time in their supply chain. However it is unclear that MNOs with generation of additional revenue as product strategy are likely to be more concerned with reducing …
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The use of artificial intelligence for business optimisation in banking: case of Nigeria
… The continuous increase in the amount of customer data stored by commercial banks necessitates the use of artificial intelligence (AI) technologies. AI technologies may be used for analysing customer data and predicting customer behaviour, with the aim of customer retention and …
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An empirical analysis of the reasons why guests select and return to Las Vegas hotel/casino properties
… Current marketing research indicates that customer retention is directly related to satisfaction and individualized service experiences. For this reason, research topics were identified as relationship marketing, customer satisfaction versus retention, and loyalty management. Findings …
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The direct and mediated effects of customer relationship management (CRM) systems usage as service delivery channels on consumer buying behaviour: an empirical appraisal of the context of the Nigerian banking industry.
… years, banks have been heavily investing in customer relationship management (CRM) systems. The reasons for this are traced to banks' emergent need to gain and sustain competitive advantage through greater knowledge of their customers. In turn, this increased knowledge is likely to also lead …
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Analysis of the Digital Direct-to-Customer channel in Insurance
… markets is intensifying, cost savings and customer retention has become critical, forcing insurers to look for ways to drive sales and customer convenience while keeping costs low and maintaining profitability. These factors are leading to the emergence of additional channels to reach …
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