Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 20 of 110 for “"Customer loyalty"”.
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Customer loyalty in the public transportation context
… industries, have a constant churn of their customer base. New customers are entering and current customers are defecting every day. Traditionally, efforts to increase this customer base have focused on attracting more first-time users. However, preventing the loss of customers to competitive …
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Multimodal Interaction in Electronic Customer Loyalty Management Systems: An Empirical Investigation
… of multimodal metaphors in electronic Customer Loyalty Management Systems (e-CLMS) in terms of efficiency, effectiveness, user satisfaction, and understandability of the customisation tasks and information communicated. The potential of users developing loyalty as a result of better …
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Analysing the Factors Affecting Customer Loyalty in E-Commerce in Vietnam
… empirically, is to identify the determinants of customer loyalty in e-commerce in Vietnam from their perspective, using statistical method. Additionally, the research also examines differences in consumers’ loyalty perceptions between various demographic groups. Using quantitative research with …
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Assessing determinants of customer loyalty in an online news service context
… This thesis examines online news consumption and customer loyalty to online news websites. Using the underlying theoretical perspective developed from the debate between social constructionist and technical determinist stances in technology acceptance and usage, this thesis examines the …
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An empirical study of the relationship between restaurant image and customer loyalty
… measures of image had significant impact on both loyalty measures toward selected casual dinner house restaurant chains: (1) patronage intentions and (2) proportions of patronage. Furthermore, the interpretation of the canonical functions revealed the nature of competition in terms of market …
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Product personalisation in the era of big data : the influence on customer loyalty
… brands are using personalisation daily to impact customers and improve customer experience. However, despite the associated benefits of personalisation, privacy remains one of the concerns associated with personalisation. This research study aimed to empirically explain the relationship between …
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Impact of financial distress on UK bank performance and customer loyalty : an empirical study.
… variables such as satisfaction, trust and loyalty to financial performance. While profitability ratio is commonly confirmed to be a significant predictor of performance, loyalty constructs are not generally assessed in this manner in the profit link framework. This implied that loyalty has …
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What Effect Does the Hampton Inn 100% Unconditional Satisfaction Guarantee have on Customer Loyalty?
… been identified as a key factor in sustaining customer loyalty in service sector industries. The Hampton Inn hotel chain attempts to promote trust and loyalty among its customers by offering a 100% unconditional satisfaction guarantee. The purpose of this study was to investigate the extent to …
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The impact of business orientations on customer loyalty. An empirical study using a case study approach.
Customer loyalty is considered to be critically important to growth, profitability and sustainability. It has received much attention by practitioner and managers. However, some important variables about the different types of loyalty have remained unclear. While businesses look towards adopting …
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A qualitative analysis of the loyalty building attributes of customer loyalty programs on gaining loyalty to brands
… strategies to instill long-tern consumer loyalty among organisations' most valued customers. At the forefronts of these strategies are customer loyalty programs. Since the inception of the first loyalty program, AAdvantage in 1981, the marketplace has seen a proliferation of these programs …
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Assessing the effectiveness of a customer loyalty programme as marketing tool in the Ezemvelo KZN Wildlife resorts
Submitted in fulfillment of the requirements for a Masters of Management Sciences: Tourism and Hospitality Management, Durban University of Technology, Durban, South Africa, 2016.
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A conceptual framework for assessing the role that corporate hospitality plays on customer loyalty and purchase intentions
… of the practice on brand equity, specifically customer loyalty and purchase intention. The research sought not only to explain the phenomena and the constituent parts of a CH experience but to also understand how it affects attitudes and behaviour within an organisational marketing …
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Strategi membangun customer loyalty di era e-marketing dalam upaya mempertahankan pelanggan: Studi pada PT. Garuda Indonesia
… is required to continue to maintain its customers in the era of competition based e-marketing today. The purpose of this study was to determine how the strategy to build and maintain customer loyalty Garuda Indonesia. The paradigm of this research is descriptive qualitative research and …
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Retail loyalty programmes : relationship quality and customer loyalty between the card-holder and the retailer in South Africa
Submitted in compliance with the requirements for the Doctorate in Philosophy: Management Science (Marketing), Durban University of Technology, Durban. South Africa, 2017.
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The influence of service marketing mix and umrah service quality on customer satisfaction and customer loyalty towards umrah travel agents in Malaysia
… so many competitors. They need to focus on customers’ special needs and preferences to maintain and retain the long-term relationship. Thus, the objective of this study is to examine the relationship between service marketing mix and Umrah service quality on customer loyalty towards Umrah …
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Pengaruh citra merek (brand image) smartphone android Samsung Galaxy terhadap loyalitas konsumen (customer loyalty): Studi pada mahasiswa UIN Maulana Malik Ibrahim Malang
… uniqueness (x4), to dependent variable customer loyalty. The analysis technique used in this research was multiple regressions. The research population was State Islamic University of Maulana Malik Ibrahim Malang students, whereas the sample taken was 95 students by using Naresh K …
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Klientų lojalumo skatinimo politika: telekomunikacijų kompanijos atvejis /
The object of the study is customer loyalty promotion policy. The purpose of it is to analyze theoretical aspects of customer loyalty promotion policy and to examine customer loyalty promotion policy in telecommunication companies. The tasks of the study are as follows: to review customer loyalty …
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The impact of national culture and industry structure on grocery retail customer loyalty: a comparative study of the United Kingdom and Sri Lanka.
Despite the pivotal influence of customer loyalty on retailer performance and profitability, the effect of national culture and industry structure on customer loyalty in grocery retailing has been thinly researched. This PhD is the first to investigate the influence of these factors by examining …
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Is South Africa's headquarter regime successful and does it go against national legislation? Are rewards from a customer loyalty programme capital or revenue in nature?
… legislation. Research paper 2 (Local tax) Is customer loyalty programmes capital or revenue of nature? The general gross income definition is defined as '... the total amount, in cash or otherwise, received by or accrued to in favour of such resident during such year or period of assessment, …
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Klientų lojalumą dalinimosi ekonomikoje lemiantys veiksniai („Airbnb“ atvejis) /
… of this work is to identify the determinants of customer loyalty in the sharing economy. The thesis consists of four main parts: the literature review, methodology, the study and its results, conclusion and recommendations. Literature review allowed to determine the definition of customer …
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