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Showing 1 to 1 of 1 for “"Customer behavioural intentions"”.

  1. Electronic service quality and customer satisfaction in South African online stores: the role of psychographics on perceptions

    … pursue competitive advantage. An adoption of a customer-centred approach focused on increasing customer satisfaction is one strategy for online stores to consider. This study had as its primary objective to develop a theoretical model of psychographic influences on customer satisfaction with …

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