Global ETD Search
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Showing 1 to 3 of 3 for “"Customer Relationships Management"”.
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Developing an Integrated Model to Support Effective Customer Relationships Management Implementation within the Private Sector of the Kingdom of Saudi Arabia
A successful Customer Relationships Management (CRM) implementation helps organisations to obtain competitive advantages over others by improving customer satisfaction and loyalty, increasing revenue and reducing operating costs. Effective CRM implementation has become more and more important owing …
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Behavior-based personalization : strategies and Implications
… of services and products offered to customers is becoming crucial for the success of companies. Firms that can maintain a personalized relationship with their customers will not only gain an advantage from competitors but will also benefit from having more loyal and valuable …
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CRM in the Banking Industry in Bahrain
… study investigated relationship marketing: customer relationships management as a strategy to win back high-net-worth individuals’ (HNWIs) trust and confidence in the context of the banking industry in Bahrain. During the last decade, Bahrain has faced a series of continuous events affecting …