Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 20 of 49 for “"Customer Relationships"”.
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Service Variation Model in Customer Relationships
This thesis examines the variations of customer relationships across different types of services and it contributes the existing knowledge of service marketing in three main ways. First, it identifies and brings together a coherent and exhaustive set of drivers that can explain repeat purchase …
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Antecedents and Consequences of Salesperson Perceptual (In)accuracy in Customer Relationships
… effectiveness in delivering value to customers, yet prior research has generally assumed that salespeople can accurately evaluate customer relationship quality. Using survey and performance data from salesperson-customer dyads within a global industrial goods supplier, I demonstrate …
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Supplier-customer relationships: a study of the application of quality management in the federal government
… and trust between the supplier and the customer. In contrast, the Federal procurement system is perceived to rely heavily on competition and embody a lack of trust between the suppliers and the government. This research examined the relationships four Federal organizations implementing …
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Developing an Integrated Model to Support Effective Customer Relationships Management Implementation within the Private Sector of the Kingdom of Saudi Arabia
A successful Customer Relationships Management (CRM) implementation helps organisations to obtain competitive advantages over others by improving customer satisfaction and loyalty, increasing revenue and reducing operating costs. Effective CRM implementation has become more and more important owing …
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Customer resistance to chatbots in financial services: a social exchange theory perspective
… financial service providers to replace humans in customer interactions. Despite the numerous advantages chatbots offer, overcoming customer resistance remains challenging for firms. This study leaned on social exchange theory by examining customers' perceived benefits and perceived costs of …
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Chefs' perceptions of convenience food products in university food service operations
… ease of training and evaluation, superior customer relationships through product consistency, increased safety, ease of storage, and added eye appeal. On the other hand, noticeable disadvantages may include: staff motivation problems, facilitated labor mobility, increased emotional labor …
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Customer compatibility in restaurants
… explores the relative level of importance of customer-to-customer relationships in determining perceptions of good value in three types of restaurants. Overall, the findings indicate that customer behaviors and characteristics are not as important as the restaurant attributes investigated in …
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Turning Customer Feedback Into Commitment: The Effects of Customer Product Involvement On Satisfaction, Emotional Connectivity, Brand Loyalty, and Word-of-Mouth Behavior
… are investing in being on the cutting edge of customer connections. However, when retailers continually promote customer feedback, it can be a huge weakness if there's not a unique and involved communication channel with desirable customer benefits. Therefore, the purpose of this study is to …
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Determining Optimal Supply Level for Intermittent and Low Demand Parts
… lead times, therefore when a part is needed, customers may need to wait up to several months to receive the part. Thus, there is potential for negative impact on a heavy equipment manufacturer’s brand image and customer relationships. The goal of this project will be to determine the optimal …
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Behavior-based personalization : strategies and Implications
… of services and products offered to customers is becoming crucial for the success of companies. Firms that can maintain a personalized relationship with their customers will not only gain an advantage from competitors but will also benefit from having more loyal and valuable …
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What is the future for the Central City retail sector in provincial New Zealand? A case study for Napier, New Zealand
… of shopping. Retailers will survive on their customer relationships and also credibility. Entertainment will play an increasingly important role in creating a successful retail environment. In some cases the boundaries between retail and entertainment will merge as entrepreneurs look to create …
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The consequences of bank reporting failure for liquidity creation : evidence from accounting restatements
… to external funding sources, weakening bank-customer relationships, and triggering the unravelling of risk overhangs that banks accumulate when misreporting. I find that bank liquidity creation declines significantly following restatements for small banks, but not for large banks. Moreover, …
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Essays on Trade Credit
… I find that young firms in industries where customer-supplier relationships are more significant have higher doubtful receivables, consistent with suppliers varying trade credit standards to build relationships. Additionally, young suppliers with more complex products (as measured by R&D …
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Real estate property managers and tenants : opportunities for learning relationships and customization
… the current academic literature relating to customer relationships in industries other than real estate. From the review, a model is developed for customizing real estate services to meet the specific needs of individual tenants. 'The practice of a property management company is studied and …
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Competitive advantage in the U.S. paper and paper products industry
… will attract, satisfy, and retain the firm's customers. The overall objective is to develop the key elements of a new business strategy for Chesapeake upon which the business strategic agenda can be built. A new business model for the firm is presented that is centered on the "Total Customer …
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Geschäftsmodelle von planenden und beratenden Architekturund Ingenieurbüros der Baubranche am deutschen Markt vor dem Hintergrund neuer Herausforderungen – theoretische Betrachtung und empirische Analyse
… encompass aspects such as 'corporate vision,' 'customers,' 'value proposition,' and 'finance,' often inadequately address these challenges. However, empirical research reveals that most companies are aware of these issues and are adjusting to varying degrees. Smaller, often owner-managed firms, …
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CRM in the Banking Industry in Bahrain
… study investigated relationship marketing: customer relationships management as a strategy to win back high-net-worth individuals’ (HNWIs) trust and confidence in the context of the banking industry in Bahrain. During the last decade, Bahrain has faced a series of continuous events affecting …
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Student loyalty assessment with online master's programs
… and, in multi-service organizations, enhancing customer relationships. Educational programs and services, like those of businesses, depend highly on the repeated purchases of their loyal customers. The purpose of this descriptive research is to investigate the relationships between factors that …
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Network Optimization of a D2C Supply Chain Subject to Changing Cost Conditions and Consumer Preferences
… (e.g. Amazon) through high-service and deep customer relationships. Recent inflationary trends have pushed the company to seek new ways to reduce cost. Therefore, this thesis focuses on methods to lower operational cost via network optimization. This work attempts to solve the network layout …
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The Use of Social Media Platforms in Customer Relationship Management: An Analysis of Adidas.
… the role of social media platforms in enhancing customer relationship management (CRM), with a specific focus on Adidas, one of the leading global sportswear brands. The research explores how Adidas utilises platforms such as Facebook, Twitter, Instagram, YouTube, and TikTok to interact with …
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