Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 6 of 6 for “"Customer Equity"”.
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Customer equity: dimensions and realisation process
… as the driving force behind the decline in customer loyalty in the financial services sector (e.g. Caruana, 2002). However, the costs for selling a product to a new customer are much higher than the costs for selling the same product to an existing customer, particularly when the customer is …
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The role relationship benefits have on customer equity in the business-to-business environment
… research studies investigating drivers of customer equity in a business-to-business environment. The study also aims to address the role of relationship benefits on customer equity in a business-tobusiness environment beyond psychological, functional and social benefits. Furthermore the …
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Creating and Validating a Measure of Customer Equity in Hospitality Businesses: Linking Shareholder Value With Return on Marketing
… and validating an attitudinal measure of customer equity in hospitality businesses, thus providing a link between return on marketing and the shareholder value of a company. The theoretical background of the customer equity construct was examined, and then systematic scale development …
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Understanding Parents' Perspectives of Youth Summer Hockey Camps using Importance-Performance Analysis: A Consideration of Value Equity Drivers
… First, the aim was to understand what value equity factors are most important to parents when deciding to register their child for a summer hockey camp; second, the researcher hoped to ascertain if summer hockey camp operators are performing to the deemed level of importance of those factors …
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Assessing the effects of new public transportation routes : an equity analysis on the changing accessibility of Albuquerque, New Mexico
… in the accessibility measures of transportation equity, a focus of research in the broader field of transportation geography. The level of detail that current accessibility studies use to evaluate public transit are not detailed enough to capture travel time changes at the household level and …