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Showing 1 to 1 of 1 for “"Customer Co-production"”.
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The Impact of Role Identity Transitions and Coping Functions on Customer Citizenship Behavior
… numerous research studies on the antecedents of customer citizenship behavior (CCB; activities that customers voluntarily perform to help the firm and other customers, customers' role identity transitions remain unexplored as a possible antecedent in services marketing research. Previous research …