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Showing 1 to 3 of 3 for “"Culture Priming"”.
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Priming Bush (vs. Obama) increases favorable evaluations of American brands: An intersubjective value perspective
Although the effects of iconic culture priming are well documented, it is unclear how it works. The intersubjective approach posits that a cultural icon activates intersubjective values (values that are perceived to be widely shared among others) and elevates evaluations of attitude objects that …
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Social Psychology of Globalization: Joint Activation of Cultures and Reactions to Foreign Cultural Influence
… kind of cultural exposure (termed bicultural priming) remained largely unexplored. This research examines how bicultural priming influences individuals’ reactions to foreign cultures. Recent research suggests that bicultural priming highlights cultural differences and the belief that cultures …
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Essays of Political and Cultural Institutions
… at the individual level. I adopt the “priming” method from social psychology to exogenously vary the salience of individualism and collectivism in laboratory settings. The findings indicate that subjects primed on collectivism make less risky and more patient financial choices, and …