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Showing 1 to 1 of 1 for “"Cultural Marketing and Branding"”.
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Canadians Redefining R&B: The Online Marketing of Drake, Justin Bieber, and Jessie Reyez
In a country that long failed to accept, include, and institutionalize R&B music as part of Canadian culture, musical artists Justin Bieber, Drake, and Jessie Reyez have successfully broken-down barriers by having successful careers as racially diverse Canadian R&B artists. This qualitative study …