Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 20 of 22 for “"Cultivation Theory"”.
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Adapting Television Cultivation Theory Variables to determine the effects of P.E.TV on Middle School Viewers' attitudes toward Physical Activity
… the "Weekly Activity Checklist" and a television cultivation exposure questionnaire, at the beginning of the 9 weeks to determine their activity levels and viewing habits before the experiment. Students were categorized into groups based on activity level, amount of television normally viewed, and …
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Has the tribe spoken? An analysis of representation and portrayal on CBS's "Survivor"
… in competitions, and longevity were used. Cultivation theory served as the primary theoretical foundation for this study. A content analysis showed that male contestants are overrepresented and are viewed as the dominant contestants and leaders. Additionally, White contestants were …
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MASS MEDIA AND AIDS PREVENTION AMONG CHINESE COLLEGE STUDENTS
The aim of my thesis was to apply the Cultivation Theory to examine mass media's effects on Chinese college students' knowledge and attitudes toward HIV/AIDS. The study also sought to determine whether the Risk Perception Attitude (RPA) framework could be expanded to a new demographic, the Chinese …
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The (mis)representation of interracial couples in television advertisements
… this representation and portrayal are driven by cultivation theory and social cognitive theory.
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The dating game: Cultivation effects on relational investment
… a current romantic relationship as explained by Cultivation Theory (Gerbner & Gross, 1973) and the Investment Model (Rusbult, 1980). This study employs interpersonal communication strategies to study media effects. Surveys were collected from 273 students at a large university. Results indicate …
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Understanding the Role of Emotions in Mediated Intergroup Threat: A Cultivation and Appraisal Theory Approach
… bias. Two studies were guided by social identity theory, appraisal-based theories of emotion, and cultivation theory. Study 1 surveyed 254 adults, recruited through student referrals. Drawing insight from previous content analytic research and cultivation theory, results indicated that the media …
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MEDIA EFFECTS ON DIVORCE ATTITUDES: Breaking the Taboo
… to expanding the literature in this area. Using cultivation theory as a framework, this thesis found that while media's glamorization of divorce through television programs and celebrity news had an effect on divorce perceptions, overall television consumption yields a more significant …
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Reality television dating program viewing and perceptions of realtionships among U.S. college students
… to reality television dating shows have on the cultivation of attitudes and perceptions of interpersonal relationships among college students in the United States. Exposure to reality television dating shows as measured by days viewed in an average week was found to be correlated with the …
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Japanese College Students' Exposure to Sexually Explicit Internet Material (SEIM) and Sexual Attitudes
… of women. Results are discussed in light of cultivation theory, the uses and gratifications perspective, and prior literature in the use of sexually explicit material and its associations with sexually permissive attitudes and perceptions of women.
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Examining Grey's Anatomy: A Content Analysis of Elements of Medical School Communication Reform in a Popular Medical Drama
… discussed in terms of Entertainment Education, Cultivation Theory, Social Cognitive Theory, and the Health Belief Model.
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FEMALE GENDER ROLE REPRESENTATION BETWEEN 1990 AND 2010 IN IMPORTED CHILDRENS CARTOONS AND THEIR IMPLICATIONS FOR CONSERVATIVE YEMENI CULTURE
… also draws on the assumptions of social learning theory and cultivation theory that explain media's influences on viewers. Analysis ultimately revealed several differences in female gender representations that are depicted in these cartoons. Although the representations in neither of the two …
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A Disney Romance for the Ages: Idealistic Beliefs of Romantic Relationships Held By Youth
… relationships with a theoretical background in cultivation theory, social cognitive theory, wishful identification, and uses and gratification theory. The purpose of this thesis was to explore the relationship between potential media effects due to watching Disney Princess films and expectations …
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Video games and violence: a content analysis of print advertisements and internet trailers
… The General Aggression Model, Social Learning Theory, and Cultivation Theory were used as a foundation for this study and indicated the dangers of a media diet that is heavy in violence. These three theories indicated that consuming media riddled with violence leads to an ominous worldview and …
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Youth experience of deviant behaviour as portrayed in some television programmes: A Case Study of the Youth of Madonsi Village, Limpopo Province, South Africa
… of this study’s target population are at school. Cultivation theory, media theory and social learning theory were used in this study as a theoretical frame to explain the influence that some television programmes featuring deviant behaviour has on the behaviour of young people. The study was …
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COST-CUTTING AT THE HOUSTON CHRONICLE: WHAT IMPACT HAS DECLINING CIRCULATION HAD UPON CRIME COVERAGE?
… less experience than other specialized beats. Cultivation theory postulates an increase in crime coverage, which is cheap and plentiful, can lead the public to view the world as a more dangerous place than statistics indicate. Two constructed weeks per year were examined. Layoffs at the Houston …
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Television consumption and empathy: A connection?
No longer are village elders and literature the only sources of stories that compel consumers to become emotionally and cognitively involved with fictional characters. Rather, technologies such as television, Netflix, and digital video recording allow media consumers to not only become involved …
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Looking Through Rose Colored Glasses:the Media's Influence On Perceptions Of Romance And Marriage
This study examined the relationship between different media and expectations about romantic relationships and marriage. Participants were asked to complete a survey that measured different romantic constructs and the types of media exposures on a daily and weekly basis. The variables were measured …
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Television, mass media, and environmental cultivation: a study of private forest landowners in Delaware
… to extend previous studies into “environmental cultivation,” a research perspective that explores the theoretical link between television exposure and potential differences in the ecological worldviews of lighter versus heavier viewers. The study also sought to assess possible relationships …
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Out of the Spotlight and into the Shadows: An Examination of Communication about Adolescent Girls on Music Television.
<p>This study examines portrayals of adolescent girls on Music Television (MTV). A content analysis of 26 hours of MTV programming was conducted and analyzed using quantitative and qualitative methods. Analyzed programming was shown August-November 2001. Dates were chosen randomly; times were …
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Sexual Consent on Social Media: How College Students' Exposure to Sexualized and Party-related Content on Social Media Relates to Their Sexual Consent Beliefs, Attitudes, and Intentions
… was guided by the theories of miscommunication, cultivation, and the integrated behavioral model. A sample of college students (N=954) from across the United States completed an online survey asking about their exposure to sexualized and party-related content on social media, belief in "social …
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